IMRSV Arts

IMRSV Arts IMRSV Arts designs interactive experiences which explore unique, creative concepts using biometric data.
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Last year, we had the opportunity to observe and investigate the inner-workings of a Biotech lab which works with antibo...
09/01/2020
These Scientists--and Tech Titans--Are Working With Artists to Boost Creativity. Here's Why You Should Do the Same

Last year, we had the opportunity to observe and investigate the inner-workings of a Biotech lab which works with antibodies for research.

We wondered how the immune system (the illusive organ producing those antibodies) reflects our narratives as human beings, and if those stories could be quantified in the same way a heart beat or a voice could, using modern technology.

And if it was possible, we wondered, what would be the value of that story to the rest of the world? We hypothesize that quantifying our human story is possible, and we'll leave the decision on HOW valuable it is, to you.

In September 2020, we will return to Philadelphia to exhibit an installation inspired by our hypothesis, and the opening will officially launch our arts-based research project.

#immersiveart #artandtech #artandscience #biotech

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Read more below in this article by Inc. Magazine:

The artist-in-residence program at Philadelphia's Integral Molecular facilitates creativity through collaborations between professionals in vastly different fields.

18/11/2019

In October, @imrsvarts curated a space for getting in touch with something primitive and human.

At EMERGE, each guest receives their own heart rate monitor, which corresponds to a LED light. As the audience moves to the music, their emotional response is visualized and augments the venue ⚪️👁⚪️

Let’s change the way that we experience music together ❤️

Featured artists:
@seraiahnicole
@elicapella9
@eazymelow
@_plantbasedmami_
@fr33sol
@lavvagod

Lighting by @immergeinteractive

Video by @eazymelow

#imrsvarts #emergephilly #music #art #philly #interactiveart #installationart

Thank you Book a Street Artist Community
04/11/2019
Book a Street Artist

Thank you Book a Street Artist Community

You've probably seen a work of art that made your heart beat fast, but IMRSV Arts duo Genefer and Marco have created something even more exciting: a work of art that can respond to your own heartbeat. 💓💓 Using the latest technology to transform viewers' experiences of an exhibition space, their event EMERGE combines innovative light and sound with bio-metric data specific to each visitor. 🌟

We asked them about the inspirations behind this work, and their hopes for future collaborations between art and tech - read the interview here: https://magazine.bookastreetartist.com/all/inspiration/existing-on-the-cusp-of-physical-and-virtual-where-technology-meets-the-art-world

Yesterday, we had the incredible opportunity to begin a program with @firsthandphilly 🎉For the next few weeks, we will b...
25/10/2019

Yesterday, we had the incredible opportunity to begin a program with @firsthandphilly 🎉

For the next few weeks, we will be working with these wonderful group of young creatives as they dive into @imrsvarts and re-brand our logo!

We started off by having them test out our installation created in collaboration with @immergeinteractive

They were strapped into a heart rate monitor—the faster their heart beat, the higher the light went 💙

#imrsvarts #interactiveart #immersiveart #philly #phillyart

We’re so grateful to have hosted @lavvagirl_ ‘s last show of the year at EMERGE 💙We’re excited to see what she cooks up ...
22/10/2019

We’re so grateful to have hosted @lavvagirl_ ‘s last show of the year at EMERGE 💙

We’re excited to see what she cooks up next with @fr33sol 👉 & if you haven’t yet, cop his gear (swipe to see)

📷 @3rdeyechey

#art #light #lighting #immersive #immersiveart #interactive #interactiveart #imrsvarts

We wonder what it means to experience your essence in a new light. Biometric visualization allows us to explore that.Tha...
21/10/2019

We wonder what it means to experience your essence in a new light. Biometric visualization allows us to explore that.

Thanks for joining us on the ride 👁

#EMERGE2019

📷 @immergeinteractive

Love is healing. Love is powerful. Love is everlasting!Thank you for sharing your hearts with us for these past 3 days 💜...
18/10/2019

Love is healing. Love is powerful. Love is everlasting!

Thank you for sharing your hearts with us for these past 3 days 💜 The energy exchange was real, and we hope that you EMERGED into your fullest potential!

Let’s keep this positive and uplifting vibe going—who wants to see more from @imrsvarts ??

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📷 @aj_snapps
💡 @immergeinteractive

#art #light #phillymusic #immersiveart #interactiveart #lightshow #music #imrsvarts

50 Shades of DOPE ⚪️👁⚪️Last night’s performance was full of contagious energy, and it showed!!!You brought the energy an...
17/10/2019

50 Shades of DOPE ⚪️👁⚪️

Last night’s performance was full of contagious energy, and it showed!!!

You brought the energy and we reciprocated it. Thank you 💜

TONITE 👉 @weareearf will be performing LIVE at 8. Doors open at 7PM

•SOLD OUT•

📷 @aj_snapps

#art #light #interactiveart #immersiveart #imrsvarts #phillymusic #phillyconcert @ Philadelphia, Pennsylvania

16/10/2019

@elicapella9 let his heart out at EMERGE 👁

We see you!

Don’t miss out on this immersive audio-visual experience:

Oct 16 - @eazymelow • @_plantbasedmami_ • @llcoolsk8z

Oct 17 - @fr33sol • @lavvagirl_ (@weareearf)

#phillymusic #phillyartshow #light #interactive #immersiveart #phillysound #imrsvarts

⚪️ Love quantified ⚪️We emerged yesterday a little lighter and a little warmer after last nights performace with @elicap...
16/10/2019

⚪️ Love quantified ⚪️

We emerged yesterday a little lighter and a little warmer after last nights performace with @elicapella9 & @seraiahnicole 👁

If you missed it, be sure to visit tonight’s performance ft @eazymelow, @_plantbasedmami_, & @llcoolsk8z

📷 @eazymelow
💡 @immergeinteractive

#art #light #lightshow #lightdesign #interactiveart #immersive #immersiveart #imrsvarts #philly #philly_igers

The love was real yesterday for the opening night of EMERGE 💜Dozens of heart beats lit up as @elicapella9 & @seraiahnico...
16/10/2019

The love was real yesterday for the opening night of EMERGE 💜

Dozens of heart beats lit up as @elicapella9 & @seraiahnicole took the stage and delivered their powerful message.

Thank you to all who participated, and we’ll see you tonight @7 for day two of our interactive installation.

Tonight @8, @eazymelow, @_plantbasedmami_, and @llcoolsk8z take the spotlight with some surprises for you!

⚪️👁⚪️

🎥 @seraiahnicole

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#interactive #art #phillyart #phillymusic #light #lightshow #interactive #immersive #immersiveart #imrsvarts

15/10/2019

Are you ready to experience music in a new way?

Its opening night of EMERGE - An interactive music performance ⚪️👁⚪️

Your heart beat will be visualized, adding light and energy to the space. This is a collective endeavor and we’re excited to have you 💜

Doors tonight @7PM, show is @8PM | ft. @seraiahnicole & @elicapella9

Tickets available at the link in our bio, $15 at the door

Drinks will be available

🎧 #art #phillymusic #philadelphia #interactive #interactiveart #artexhibition

14/10/2019

Warning ⚠️ flashing lights may cause enlightenment

#EMERGE

Don’t miss your chance to see this art piece, with live performances from Philly legends:

15th - @seraiahnicole | @elicapella9
16th - @eazymelow | @_plantbasedmami_ | @llcoolsk8z
17th - @fr33sol | @lavvagirl_ (@weareearf)

(Ticket link in our bio)

11/10/2019

This is not just a music performance, this is an interactive experience.

Each participant will recieve their own heart beat monitor, which will collectively modulate the auora of the venue. Our musicians have prepared sets which will bring you through a range of emotions.

Why?

Music is not linear, it is a conversation, and we want to include YOU in that dialougue. Our aim is, that you leave us better than you came in. More whole, full of life, and with more joy in your HEART.

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Video by: Eazymelow Productions

Thank you @vencafephl for having @imrsvarts speak on one of our deepest concerns;“Data Ownership in Immersive Art” is a ...
11/10/2019

Thank you @vencafephl for having @imrsvarts speak on one of our deepest concerns;

“Data Ownership in Immersive Art” is a topic that we feel ALL companies working with data, not just in the Arts, should consider.

#art #technology #data #datainart #immersiveart @ University of the Sciences

09/10/2019

Let your authentic self EMERGE 🙌

In this rite of passage, you will be guided, using bio-feedback from your heart❤️beat, into your essential being. Let light, sound, and your emotions guide you.

If you’d like to be a part of this experience, we’d love to offer you a discount code available this week only.

Just click the link in our bio, and enter Promo EMERGE2019 👁

📸 by @eazymelow

Lights by @immergeinteractive

#interactiveart #art #light #philadelphia #phillymusic

EMERGE is more than just a traditional concert. It’s a space for getting in touch with something primitive. Something tr...
07/10/2019

EMERGE is more than just a traditional concert. It’s a space for getting in touch with something primitive. Something tribal. Something human. ⚪️👁⚪️

EMERGE is an #experience you don’t want to miss!

Debuting this October 15-16-17 featuring 7 amazing Philadelphia artists!

(Link in bio)

Photo by @eazymelow

❗️FLASH SALE❗️For ONE WEEK only, @imrsvarts is giving away $10 tickets to #EMERGEPhilly featuring Philadelphia ledgends:...
06/10/2019

❗️FLASH SALE❗️

For ONE WEEK only, @imrsvarts is giving away $10 tickets to #EMERGEPhilly featuring Philadelphia ledgends:

OCT 15 - @seraiahnicole ⚪️ @elicapella9

OCT 16 - @eazymelow ⚪️ @_plantbasedmami_ ⚪️ @llcoolsk8z

OCT 17 - @fr33sol ⚪️ @lavvagirl_

Light installation by @immergeinteractive

Daaammnn, this is one unique event that Philly has never seen before! You will be guided through a music experience where your HEART powers the AURA of the space ✊

Please don’t sleep on this one ya’ll! Click the link in our bio to grab your tickets before they run out 🏃🏽‍♀️💨

•LIMITED SPACE •

05/10/2019

Some behind the scenes work on #EMERGEPhilly, coming to you LIVE on Oct 15, 16, & 17 💜

We’ve got some dope ass performers and a unique installation prepared for ya’ll, so tap that link in our bio to cop your tickets today!!

#phillymusic #art #interactiveart #light

Video by @immergeinteractive

01/10/2019

Today begins day 1 of our project “Biolog” with the University City Science Center #BioArt residency!

We got immunized today with the Tetanus #vaccine booster. Now it’s time to let our bodies do what they do best!

Our immune system will kick into training gear and do some heavy lifting! Within the next few weeks, we’ll develop #antibodies to Tetanus, and if we come into contact with the virus again, we’ll be protected!

What happens next?

After we develop antibodies to this virus, they will be extracted in a laboratory 💉

Stay tuned for pt2 🤘

🎧 by @llcoolsk8z

#IMRSVArts

24/09/2019

What do all of these things have to do with one another?

We’re on a mission to make an experience like no other. We want to give you a means to interact with music in the most intimate way 👁

Light test #2 w/ @immergeinteractive this weekend 💪🖖

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#phillymusic #emergephilly #imrsvarts #interactive #art #lighting

22/09/2019

How many jumping jacks will it take to finish testing our new monitors? The world may never know ~

This is a heart beat, turned into code, which will soon be translated to light during #EMERGEPhilly 👁🙌

Want to take part in this unique experience? Just tap the link in our bio!

~
#light #code #programming #imrsvarts #interactiveart #immersive

21/09/2019

Dope light design and custom software by @immergeinteractive 🙌

Did you know that according to Science Daily, certain light has healing properties? 💜

Join us at #EMERGEPhilly this Oct. 15-17 to experience your light & sound bath, and perhaps encounter some much needed healing 🔊

~
#imrsvarts #interactiveart #immersiveart #phillyevent #music

We’re finishing up WEEK 5/9 of our BioArt residency at #IntegralMolecular and @ucsciencecenter 😱🙌Time truly flies when y...
20/09/2019

We’re finishing up WEEK 5/9 of our BioArt residency at #IntegralMolecular and @ucsciencecenter 😱🙌

Time truly flies when you’re having fun. We’ve learned a lot, and now it’s time to include other artists in the conversation.

Next week, musicians featured in #EMERGEPhilly will be sitting down with Biotech scientists to start a conversation about the industry.

Keep your eyes peeled for our re-cap 💜 And be sure to grab your tickets to EMERGE at the link in our bio!

Interested in our residency program? Click on “BioArt Residency” blog in our bio!

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#biotech #pharma #science #vaccines #vaccination #artandtech #artandscience #universitycity #technology #interactiveart #imrsvarts #immersive #immersiveart

17/09/2019

SO PUMPED to be collabing with @immergeinteractive to bring you something unique this OCT 😈

15th - @seraiahnicole x @elicapella9
16th - @eazymelow x @_plantbasedmami_ x @llcoolsk8z
17th - @fr33sol x @lavvagirl_

You won’t want to miss this! 🤗

tunes💿by: @fr33sol

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#EMERGEPhilly #imrsvarts #interactive #interactiveart #artandtech #technology #lightdesign #immersive #philadelphia #phillyevents

17/09/2019

Check out some behind the scenes of tests for #EMERGEPhilly!

In this video, we test two types of heart rate monitors: A PPG sensor (around the arm) and a metal chest monitor.

This challenge? PUSH UPS!!! Who do you think takes the cake: @eazymelow or @skeulpt? 😋

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#emerge #art #technology #heartratemonitor #ppg #imrsvarts #imrsv #interactiveart #pushupchallenge #artandtech #phillyevent #philadelphia #fitbit #apple

What's all the fuss about immunization?We're learning more and more about our unique immune systems, and found that it i...
06/09/2019
What's all the fuss about Immunization? - Exploring mistrust in the scientific community - IMRSV Arts

What's all the fuss about immunization?

We're learning more and more about our unique immune systems, and found that it is truly something to take pride in!

Check out this article which dives deeper into the subject, and please leave your thoughts and comments!

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#imrsvarts #science #technology #virology #immunesystem #vaccination #vaccers #knowledge #immunization #artandtech #biodata #biotech

http://imrsvarts.org/whats-all-the-fuss-about-immunization-exploring-mistrust-in-the-scientific-community/

If you haven’t seen Osmosis Jones yet, go have a look. It’s a cute story about a white blood cell in the “police force”, whose …

Yesterday, we saw death 💀 Jk, but we DID encounter the transformatory capability of viruses 🧐We visited University of Pe...
03/09/2019

Yesterday, we saw death 💀

Jk, but we DID encounter the transformatory capability of viruses 🧐

We visited University of Pennsylvania's Cell Center Services labratory and had a look at human white blood cells, transformed into cancerous cells by the Eppstein Barr virus. These cells cluster together into the dark clumps (1st photo) and are able to grow indefinitely 😱

We also had a look at how #antibodies are created, produced, purified and shipped to research labs around the country.

A common theme we are noticing is that the scientific process works similarly to the cascade of the human immune response; just like the series of sequential events which take place at the cellular level to produce antibodies, scientists developed a series of processes to produce antibodies as well!

Thank you Upenn! Check out their page: Penn Cell Center Services

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#science #bioart #biology #interactiveart #artandscience #molecular #cells #upenn #philly #imrsvarts #immersive #art #bioartresidency #cellcenter

IMRSV Arts has the privilege to be part of University City Science Center Bioart Residency program in collaboration with...
20/08/2019
Bio-data and Human Value - IMRSV Arts

IMRSV Arts has the privilege to be part of University City Science Center Bioart Residency program in collaboration with Integral Molecular.
We will be posting content about our experience on our blog!
This week, "Bio-Data and Human Value"
https://lnkd.in/d4ryXTp #university #data #human #science #research #value #artificialintelligence #program #deeplearning #bigdata #datascience #experience #city #machinelearning #posting #ai #residency

Quantifying and measuring our human characteristics is a result of our desire to understand and conceptualize the world around us, as well as a result …

Chick out this incredible piece of tech! 😍~#imrsvarts #technology #artandtech #immersiveart #interactive #newmedia
15/08/2019
Flexible Imperceptible Patch Brings New HMI for Humans and Robots

Chick out this incredible piece of tech! 😍

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#imrsvarts #technology #artandtech #immersiveart #interactive #newmedia

Researchers from the University of Houston have designed a wearable patch that translates human motions and other commands to a robotic…

We are proud to announce that IMRSV Arts will be collaborating with the University City Science Center for an artist res...
05/08/2019
Introducing Genefer Baxter and Marco Locatelli (IMRSV Arts)

We are proud to announce that IMRSV Arts will be collaborating with the University City Science Center for an artist residency at Integral Molecular!

IMRSV Arts is becoming increasingly interested in #biotechnology, and #biometrics are a powerful tool for understanding ourselves on a deeper level. With this program, the goal is to merge #art, #science, and #technology to promote scientific engagement with the public.

Check out our interview and learn more about the BioArt Residency program here:

https://sciencecenter.org/news/introducing-genefer-baxter-and-marco-locatelli-imrsv-arts

Introducing our latest Bioartists-in-residence, artist duo Genefer Baxter and Marco Locatelli, from IMRSV Arts based in Berlin, Germany.

IMRSV Artists Marco Locatelli, The Glad Scientist, & Genefer Baxter created an interactive installation for the Tech Ope...
23/07/2019

IMRSV Artists Marco Locatelli, The Glad Scientist, & Genefer Baxter created an interactive installation for the Tech Open Air satellite event hosted by STUNANDAWE 💪💪

In collaboration with MuArts, we invited participants to experience various emotions while watching 3 different styles of animation. Their reactions were captured using an EEG brain monitor, and will later be re-visualized on the web!

Thank you to all who came out and showed support!

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#imrsvarts #imrsv #immersive #interactive #interactiveart #eeg #brainart #brainwaves #animation #artinstallation #berlin #toa2019

We designed and hosted an immersive evening during which we made participants discover the possibilities of neurotechnology applied to visual art, gin tasting, and music.

Photo credit: Vladimir Dziomba and Ana Torres

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Re-thinking Art Experiences

IMRSV Arts was conceived in an attempt to revolutionize the way art is experienced, after co-founders Marco Locatelli and Genefer Baxter noticed a lack of engagement from viewers. Founded in 2017, the entity now builds experiences where viewers are encouraged to participate in each exhibition through the use of new media technology.

“We create interactive installations because we believe in the power of art and technology to bring people together for an impactful experience.

With our art, we want to describe the primitive inner-workings of human beings. Sensor technology and data visualization techniques have made this possible by quantifying our emotional responses to outside stimuli (such as our relationships with other humans or with an art installation).”

We believe that biometric data like brain waves, heartbeat, movement and voice, have the potential to tell us about ourselves. Visualizing our innermost emotions forces the audience to confront an authentic virtual portrait of themselves, and we believe that that has great value.

Increasingly, this sensitive biodata is being utilized within the form of “immersive arts”. As such, IMRSV Arts is confronted with the question, “Who owns this data and how do we keep it safe?”

Veranstaltungen/Veranstaltungsorte in der Nähe


Bemerkungen

Genefer and IMSRV greatest visual magicians. Great show in schalet. Cannot wait for next one up. Anton unai
PolarTv è andata al Castello di San Vigilio a trovare Genefer Baxter e Marco Locatelli (IMRSV Arts), curatori della mostra Virtual Primitivism. Riprese: Mattia Gritti & Lucia Steakhutzee Montaggio: Lucia Secomandi Si ringraziano il Gruppo di Lavoro S. Vigilio (in particolar modo l'architetto Valsecchi, Pierantonio Volpini, Maria Laura e Raffaele) e Sabrina Locatelli per la traduzione. #virtualprimitivism #generativeart #artedigitale #arte #digitale #mostra #castellosanvigilio #sanvigilio #bergamo #cittàalta #bergamoalta #architetto #artcurator #eventibergamo #giovani #berlino