Aware The platform

Aware The platform aware_ die erste Nachhaltigkeitsplattform Deutschlands, die Unternehmen und Konsumenten eine Guidance für ihren Weg in die Nachhaltigkeit gibt.

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@alinabassi founded @kleiderlyberlin in 2019 to combat two major environmental issues: clothing waste and the use of oil...
20/08/2021

@alinabassi founded @kleiderlyberlin in 2019 to combat two major environmental issues: clothing waste and the use of oil-based plastics. Through recycling clothing and creating products which circumvent the use of oil-based plastics, Bassi and her team provide sustainable solutions to lower the carbon footprint of the fashion industry. "Our material can be used to produce anything from clothing hangers to eyewear, creating a truly circular economy. With Kleiderly we give clothing waste another chance at a useful life." Find out more about Kleiderly in our magazine via link in bio!

„There’s a high interest in the topic of CO2 management. Many companies have recognised that they can set themselves apa...
19/08/2021

„There’s a high interest in the topic of CO2 management. Many companies have recognised that they can set themselves apart from their competitors through genuine commitment to climate protection. At the same time, more customers and suppliers expect that companies take responsibility for their direct and indirect impact on the environment and our climate.“ These are the words from Stefan Baumeister, Managing Director at @myclimate, with whom we had an interesting talk about climate protection measures. Find out more via link in bio.

„There’s a high interest in the topic of CO2 management. Many companies have recognised that they can set themselves apart from their competitors through genuine commitment to climate protection. At the same time, more customers and suppliers expect that companies take responsibility for their direct and indirect impact on the environment and our climate.“ These are the words from Stefan Baumeister, Managing Director at @myclimate, with whom we had an interesting talk about climate protection measures. Find out more via link in bio.

„There’s a high interest in the topic of CO2 management. Many companies have recognised that they can set themselves apa...
19/08/2021

„There’s a high interest in the topic of CO2 management. Many companies have recognised that they can set themselves apart from their competitors through genuine commitment to climate protection. At the same time, more customers and suppliers expect that companies take responsibility for their direct and indirect impact on the environment and our climate.“ These are the words from Stefan Baumeister, Managing Director at @myclimate, with whom we had an interesting talk about climate protection measures. Find out more via link in bio.

„There’s a high interest in the topic of CO2 management. Many companies have recognised that they can set themselves apart from their competitors through genuine commitment to climate protection. At the same time, more customers and suppliers expect that companies take responsibility for their direct and indirect impact on the environment and our climate.“ These are the words from Stefan Baumeister, Managing Director at @myclimate, with whom we had an interesting talk about climate protection measures. Find out more via link in bio.

We introduced the London based ecological deodorant company @akt_ldn to you and are happy to announce that you can win o...
19/08/2021

We introduced the London based ecological deodorant company @akt_ldn to you and are happy to announce that you can win one of their famous balms with us.

The environmentally conscious deodorant that’s born to perform helps you in heated situations:

Through the brand’s development of Deo-Barrier Complex™, a combination of botanical and mineral powders, Akt deodorant rests invisibly on the skin, absorbing natural perspiration.

How to participate:

Follow @to.be.aware and @akt_lnd

Tag a friend in the comments who would be happy for you to own an AKT Deodorant Balm

The winner will be announced the 26th of August 2021 here on aware_

H**p is a powerful superfood that contains healthy fatty acids like omega-3s and omega-6s. But the humble h**p is actual...
17/08/2021

H**p is a powerful superfood that contains healthy fatty acids like omega-3s and omega-6s. But the humble h**p is actually much more versatile than that: It can be used as a substitute for concrete, for fabrics, furniture or skincare products. A wondrous plant that makes the planet a more sustainable and ethical place. Which h**p products will you try out?

Urban Air Mobility (UAM) and the commercial use of inner-city airspace offer the potential to create a more flexible, re...
16/08/2021

Urban Air Mobility (UAM) and the commercial use of inner-city airspace offer the potential to create a more flexible, reliable, affordable, sustainable, integrated and user-oriented transportation system. To make UAM and especially the operation of air taxis in congested cities successful, a flexible landing infrastructure of so-called vertiports is elementary. According to aware+ member @graft.official, vertiports are the only necessary physical infrastructure to start operating air taxis in cities in the near future. Together with GRAFT and Arup, the partner agency GRAFT Brandlab recently won a competition to design a modular vertiport concept for the German Air Taxi Company Volocopter, developing the mobility of tomorrow. Now in our magazine via link in bio!

Urban Air Mobility (UAM) and the commercial use of inner-city airspace offer the potential to create a more flexible, reliable, affordable, sustainable, integrated and user-oriented transportation system. To make UAM and especially the operation of air taxis in congested cities successful, a flexible landing infrastructure of so-called vertiports is elementary. According to aware+ member @graft.official, vertiports are the only necessary physical infrastructure to start operating air taxis in cities in the near future. Together with GRAFT and Arup, the partner agency GRAFT Brandlab recently won a competition to design a modular vertiport concept for the German Air Taxi Company Volocopter, developing the mobility of tomorrow. Now in our magazine via link in bio!

Sometimes it is the little things that add up and help to make a difference.We asked the aware_ team what the easiest wa...
14/08/2021

Sometimes it is the little things that add up and help to make a difference.
We asked the aware_ team what the easiest way is to integrate sustainability into their everyday life.
From food to mobility, we have collected our team’s favorite sustainable apps which help us to avoid waste, conserve resources, and better integrate sustainability into our daily lives.
Find it all in our new article, via link in Bio.

Sometimes it is the little things that add up and help to make a difference.
We asked the aware_ team what the easiest way is to integrate sustainability into their everyday life.
From food to mobility, we have collected our team’s favorite sustainable apps which help us to avoid waste, conserve resources, and better integrate sustainability into our daily lives.
Find it all in our new article, via link in Bio.

It was a true and honest desire for change that drove Sophie Claussen and Niklas Schütt to establish their Berlin-based ...
13/08/2021

It was a true and honest desire for change that drove Sophie Claussen and Niklas Schütt to establish their Berlin-based clothing brand @avenir_berlin.
They didn’t want to use anything new, to not contribute to the vast quantitates of waste - thats why all garments of Avenir are made from left-over material.
The founders want to reach people who understand that we really need to change, but at the same time they won’t forget couture. “It’s about recognising that a piece is sustainable whilst executing a polished finish, it requires balance and a high calibre of design”, says founder Sophie Claussen.
Avenir combined these high standards in their first collection, which you can find now in the aware_shop.
Find out more in the new article in our magazine via link in bio.

An approach to re-balance the needs of human beings and the needs of our planet is planet-centric design. It places the ...
13/08/2021

An approach to re-balance the needs of human beings and the needs of our planet is planet-centric design. It places the planet at the center, prioritizes its ecosystem and does not harm the planet. The concept distances itself from a user-centered perspective and moves towards an egalitarian, planetary view – without losing sight of the user, the human being. "When we design for the planet, we automatically design for the humans who call it their home. Taking a broader view with planet-centric design allows us to see potential that goes beyond a single human," says Samuel Huber, Strategy Director at @goodpatchglobal. The independent design company and aware member Goodpatch is driven by the mission to prove the power of design. Creating awareness of what desirable futures are and whom they affect has become an essential aspect of Goodpatch’s design work. Which is why they have acknowledged the planet and its limits following a planet-centric design approach.

Many cleaning brands have embraced sustainable branding and consumers are burdened with deciphering the authentic intent...
06/08/2021

Many cleaning brands have embraced sustainable branding and consumers are burdened with deciphering the authentic intention of the brand: just how much greenwashing is taking place on the supermarket shelves? @atmohome , the minimum waste cleaning brand, is giving consumers the chance to think consciously about hazardous chemicals and embrace a sustainable mindset when caring for their homes. Read now our new article about atmosphere home in our magazine.

A sustainable and more minimalist lifestyle can affect our psychological health in a positive manner. Choose products an...
05/08/2021

A sustainable and more minimalist lifestyle can affect our psychological health in a positive manner. Choose products and product sizes that suit your needs. Buy sofas with removable covers or recycled materials. Choose long lasting furniture that is modular and multifunctional. Find out more in our article via link in bio.

A sustainable and more minimalist lifestyle can affect our psychological health in a positive manner. Choose products an...
05/08/2021

A sustainable and more minimalist lifestyle can affect our psychological health in a positive manner. Choose products and product sizes that suit your needs. Buy sofas with removable covers or recycled materials. Choose long lasting furniture that is modular and multifunctional. Find out more in our article via link in bio.

The Formula E is coming to Berlin for the season finale - and you can see it live with aware_ and @fiaformulae -You have...
04/08/2021

The Formula E is coming to Berlin for the season finale - and you can see it live with aware_ and @fiaformulae -

You have the possibility to win two tickets for Sunday, 15.8.2021 and here is how:

- Follow @to.be.aware and @fiaformulae

- Like this post and tag the person you want to go with to the season finale in the comments

We will announce the winner Monday, 09.08.2021 in our Instagram Stories!

"To be aware“ means for me to always create a positive impact with what I do. Formula E’s community engagement is involving local schools and universities. We’re trying to offer them the possibility of experiencing electric vehicles. Our activations in the E-Village are sustainability / environmental or charity related,” says Björn Hesse, Co-Founder & CMO of Fanzone Media GmbH.

Good luck and thank you for being aware_

@akt_ldn is a premium natural deodorant, founded in London by Ed Currie and Andy Coxon. After three years of research an...
03/08/2021

@akt_ldn is a premium natural deodorant, founded in London by Ed Currie and Andy Coxon. After three years of research and development the highly effective and environmentally conscious deodorant was born - vegan, cruelty free and aluminum salt-free. It’s secret is a special formula which blends Vitamin E, Shea butter and Calendula to moisturize the skin, and combines Sodium Bicarbonate and Zinc Oxide (both natural ingredients) for odor eliminating properties.
Find out more about AKT in our new article via link in bio!

The aware co-founders Lena Schrum and Kim Fischer drove @porsche’s electric sports car, the Taycan 4S, through downtown ...
02/08/2021

The aware co-founders Lena Schrum and Kim Fischer drove @porsche’s electric sports car, the Taycan 4S, through downtown Berlin for a week and took us along for the ride. "At aware, we want to embody sustainability as something aesthetic and design-savvy. It doesn't require a raised index finger to live environmentally friendly. The Taycan embodies exactly this idea, which we also grasp at aware," says Kim. And Lena adds "Driving the Taycan 4S felt free and easy. And it feels even better knowing that the car runs on zero emissions."

Find out more in our new article via link in bio.

Up to 6,000 tons of sunscreen end up in the ocean and thus on the highly sensitive ecosystems of coral reefs worldwide e...
23/07/2021

Up to 6,000 tons of sunscreen end up in the ocean and thus on the highly sensitive ecosystems of coral reefs worldwide every year causing harmful effects such as deformations, DNA damage, bleaching and diseases in the corals. The Munich-based brand @newlayer_sun tackles this issue: With their newly developed vegan performance sunscreen that is 100% environmentally conscious they are not only protecting their customers’ skin but also the environment. Now in the aware_shop and magazine!

The idea of Biophilic Design is that humans have an inherited need to connect to nature due to our desire for personal f...
20/07/2021

The idea of Biophilic Design is that humans have an inherited need to connect to nature due to our desire for personal fulfilment. Biophilic rooms and buildings are usually decorated with plants, leave lots of space for light to flow through the windows, and the floors and walls mimic the forms and textures of nature. Find out more in our article via link in bio.

According to research, kombucha contains antioxidants, can kill harmful bacteria and may even help fight several disease...
19/07/2021

According to research, kombucha contains antioxidants, can kill harmful bacteria and may even help fight several diseases.

Bouche Berlin launched their first kombucha at the end of 2019, their mission was simple: using innovative brewing techniques, to create an organic product that circumvents the use of industrial concentrates to produce artisanal beverages. aware_ met @booouuuche for an interview - find it now in our magazine via link in bio.

Asia Kvačova, based in Sri Lanka, founded the upcycling Sari Brand @leteindienthelabel in 2016. Her creations celebrate ...
16/07/2021

Asia Kvačova, based in Sri Lanka, founded the upcycling Sari Brand @leteindienthelabel in 2016. Her creations celebrate the history of of the Sari, whilst exploring innovative techniques: „L’ete indien“ is working under a strict no waste policy and is determined to make use of every centimeter of it’s sourced material, also only natural dyes are used. Find out more about l’ete indien in our new article via link in bio.

Education is key - also for living sustainably. aware_ put together over twenty-five resources that help you learn about...
15/07/2021

Education is key - also for living sustainably. aware_ put together over twenty-five resources that help you learn about sustainability - easy from home, your vacation or your balcony. Take a look at our selected blogs, articles, online courses and social media accounts via link in bio!

We are aware _ but how?Kim tries to avoid plastic when shopping and to choose quality over quantity - for her it is impo...
14/07/2021

We are aware _ but how?

Kim tries to avoid plastic when shopping and to choose quality over quantity - for her it is important that products are durable. Also she uses Ecosia as search engine.

We are aware _ but how?

Kim tries to avoid plastic when shopping and to choose quality over quantity - for her it is important that products are durable. Also she uses Ecosia as search engine.

60 % of the internet’s emissions come from video streaming.The website Plantyflix was born to solve this problem, it off...
13/07/2021

60 % of the internet’s emissions come from video streaming.

The website Plantyflix was born to solve this problem, it offsets the emissions based on your Netflix streaming behavior by planting up to 30 trees per month. The goal for the platform is to help people take environmental action, while they enjoy watching Netflix. Read more in our article and plant trees and chill via link in bio!

Pineapple-leather and h**p are only two of many sustainable materials we got to know in the last few years. Now there is...
12/07/2021

Pineapple-leather and h**p are only two of many sustainable materials we got to know in the last few years. Now there is an even bigger variety of alternative fabric solutions and we picked seven which we think you should know.
How about leather from apple-juicing leftovers? Or Mycelium, a natural fungi material? There is tungsten or Wolfram, a rare metal found naturally on earth, and the German automobile company @bmw is currently exploring ways to recycle tools made out of it.

It continues with packaging from seaweed, MDF from potato peel, a sustainable PVB and even tiles from household plastic garbage. Find it all in our new article written by @elizacamillaedwards

Pineapple-leather and h**p are only two of many sustainable materials we got to know in the last few years. Now there is an even bigger variety of alternative fabric solutions and we picked seven which we think you should know.
How about leather from apple-juicing leftovers? Or Mycelium, a natural fungi material? There is tungsten or Wolfram, a rare metal found naturally on earth, and the German automobile company @bmw is currently exploring ways to recycle tools made out of it.

It continues with packaging from seaweed, MDF from potato peel, a sustainable PVB and even tiles from household plastic garbage. Find it all in our new article written by @elizacamillaedwards

In 2050, there will be more plastic in the oceans than fish – 12 billion tons to be exact – with the production of plast...
09/07/2021

In 2050, there will be more plastic in the oceans than fish – 12 billion tons to be exact – with the production of plastic packaging and single-use plastic still increasing. The Hong Kong born brand @pssbl.life strives to protect our oceans and make the world cleaner by reusing recycled PET bottles collected from the environment for their bags as well as supporting plastic clean-ups and educational projects around the world. More in our magazine and aware_shop!

Besides transitioning to a carbon-neutral society, carbon dioxide removal measures are needed. The goal is to extract th...
08/07/2021

Besides transitioning to a carbon-neutral society, carbon dioxide removal measures are needed. The goal is to extract the carbon from the earth's atmosphere over a large area so that it can then be resold as a raw material.

Besides transitioning to a carbon-neutral society, carbon dioxide removal measures are needed. The goal is to extract the carbon from the earth's atmosphere over a large area so that it can then be resold as a raw material.

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aware_the platform

We are on a mission to raise awareness to shelter the health and beauty of our planet, the environment, the oceans and humankind.

A space where visionary thinkers, politicians, creatives, leaders and changemakers come together to collaborate on future focused projects that positively impact the planet and humanity. aware_ has been created to accelerate a process of change that is already in progress and to bring early adapters to the mass market.

MORE: https://aware-theplatform.com/our-beliefs/

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