SCALE The conference for market leaders of tomorrow. Powered by @DCMN

Update: SCALE is getting a makeover. Following a strategic review, we are changing our format to focus on creating intim...
19/06/2019

Update: SCALE is getting a makeover. Following a strategic review, we are changing our format to focus on creating intimate, highly-targeted events that bring our community of founders, marketing pioneers and creative visionaries together on a more regular basis.

Unfortunately, this means SCALE19 will not go ahead as announced. However, this is not the end of our flagship conference – we hope to see you in 2020 after a short break. In the meantime, stay tuned for updates about our next exciting SCALE events.

Please note that all tickets sold for SCALE so far will be refunded in full. Should you have any questions, please reach out to us at [email protected].

India's most popular services, like Truecaller with its 140 million daily active users, want to give their customers an ...
15/05/2019
India’s most popular services are becoming super apps – TechCrunch

India's most popular services, like Truecaller with its 140 million daily active users, want to give their customers an all-in-one experience #SCALEspeakers

Watch SCALE18 talk with Truecaller's Director of Marketing, Manan Shah: https://youtu.be/2hAXy9Inu-c

Truecaller, an app that helps users screen strangers and robocallers, will soon allow users in India, its largest market, to borrow up to a few hundred dollars. The crediting option will be the fourth feature the nine-year-old app adds to its service in the last two years. So far it has added to th....

This time, the program was not only built with SCALE’s audience in mind – it was built together with them. Get your Craz...
13/05/2019
SCALE19 | Conference for market leaders of tomorrow

This time, the program was not only built with SCALE’s audience in mind – it was built together with them. Get your Crazy Bird Ticket now to enjoy interactive experience on three stages: Vision Stage, Tech Talks and Growth Workshops – and get anything from long-term inspiration for your business to hands-on tricks for hacking growth: https://scaleconference.co/

Tailor-made growth solutions for marketers: SCALE19, the conference for market leaders of tomorrow | November 14, 2019 at ewerk Berlin. Tickets from €39!

09/05/2019
SCALE19

SCALE, the conference for market leaders of tomorrow, returns to Berlin on November 14, in a great, new location. Get your Crazy Bird Ticket now: https://scaleconference.co/

SCALE's cover photo
07/05/2019

SCALE's cover photo

SCALE
07/05/2019

SCALE

#Podcast is the new rock&roll – you can do it on anything, of any length and people would listen to it at any time and w...
16/04/2019

#Podcast is the new rock&roll – you can do it on anything, of any length and people would listen to it at any time and wherever they want, but is it really a heaven for advertisers? Learn from Online Marketing Rockstars, Zebra-Audio.Net and happybrush 📻 https://youtu.be/QXYG2tvPXmM 📻

By tapping into the potential of #nativediscovery Outbrain has helped Babbel to attract new subscribers worldwide & prod...
04/03/2019

By tapping into the potential of #nativediscovery Outbrain has helped Babbel to attract new subscribers worldwide & produce high reach media capable of bringing in over 7 million views at a time. Get actionable tips & tricks on how to fuel your #contentmarketing strategy here:
🤜 https://youtu.be/0cm34Af23Tk 🤛 #MySCALE18

AirHelp hires over 550 employees and has already helped more than 7 million passengers worldwide, securing more than 200...
07/02/2019

AirHelp hires over 550 employees and has already helped more than 7 million passengers worldwide, securing more than 200 million euros in compensation. How? They do everything, short of illegal, to find #growth. Learn how to light a 🔥 under your growth now:
👉https://youtu.be/8aKfzAKfPD0?t=80👈

Can you marry targeted advertising and amazing storytelling on one channel? Tina Jürgens of #podcast network & distribut...
25/01/2019
Ein Zebra auf der Überholspur

Can you marry targeted advertising and amazing storytelling on one channel? Tina Jürgens of #podcast network & distributor zebra-audio.net says podcasts are the answer. Listen to the full interview from mobile zeitgeist (🇩🇪 only)

You can watch the full podcast panel here: https://youtu.be/QXYG2tvPXmM

Tina Jürgens, Managing Director von Zebra-audio.net ist überzeugt, dass Podcast das Medium schlechthin für Content Marketing ist.

21/01/2019
Marketing Trends 2019

What will the industry be talking about this year? At SCALE18 we have asked Frédéric Olivennes (IAB France), Ralph Pighin (Deezer), Antonia Bonello (BuzzFeed), Matthias Riedl (DCMN), Melanie Schlegel (OTTO), Manan Shah (Truecaller) & Manuel Koser (Silvertree Internet Holdings) #MySCALE18 FInd out more about SCALE19 at https://scale19.co/

How will your job look in 20 years? Join DCMN's Markus Düttmann on his journey to the future driven by #AI and #automati...
07/01/2019

How will your job look in 20 years? Join DCMN's Markus Düttmann on his journey to the future driven by #AI and #automation
👉 https://youtu.be/qUD_fjcnHds 👈 #MySCALE18

"Feedback is like brushing teeth. If you do it every day, there are no surprises at the dentist." Find out what happens ...
19/12/2018

"Feedback is like brushing teeth. If you do it every day, there are no surprises at the dentist." Find out what happens "behind the streams" of Netflix's company #culture 👉 https://youtu.be/BmK6Xxf144E 👈 #MySCALE18

"You can’t stop at local. You need to be personal".Find out how Deezer scales globally while understanding the needs of ...
27/11/2018

"You can’t stop at local. You need to be personal".
Find out how Deezer scales globally while understanding the needs of the local market: https://youtu.be/2aw20JyoX10 #MySCALE18

"Do everything short of illegal to find growth" - Pierre-Alain Guillou, AirHelp. Check out our main takeaways from SCALE...
05/11/2018
SCALE18: Growth, culture and diversity take the stage - DCMN

"Do everything short of illegal to find growth" - Pierre-Alain Guillou, AirHelp. Check out our main takeaways from SCALE18 #MySCALE18

“Do everything short of illegal to find growth.” – Pierre-Alain Guillou, AirHelp. This was one of our favourite quotes from SCALE18. With 17 speakers in the hall and another 14 on our boat stage, the day was packed with information, insights and learnings for the marketers, founders and entrep...

02/11/2018
This was SCALE18

This was SCALE18! We looked into the future of marketing, adtech, creativity and work with talks from Creative Equals, Netflix, BuzzFeed, NBCUniversal, RTL AdConnect, Deezer, IAB France, OTTO, upday for Samsung, IDAGIO, AirHelp, Online Marketing Rockstars, WeltSparen, Taxify, Truecaller and many more.

Big thanks to all of the speakers, sponsors, media partners and attendees who supported SCALE this year.

SCALE18 took over Berlin 🚀 Special thanks to all our exquisite speakers, sponsors, media partners and all attendees for ...
30/10/2018

SCALE18 took over Berlin 🚀 Special thanks to all our exquisite speakers, sponsors, media partners and all attendees for making it so special #MySCALE18

Keep an eye on our Facebook/Twitter and Instagram page for speaker videos, the official after movie and... the launch of SCALE19! 🙌

📸 Rick Schubert // Galina Shakhova

SCALE18 took over Berlin 🚀 Special thanks to all our exquisite speakers, sponsors, media partners and all attendees for making it so special #MySCALE18

Keep an eye on our Facebook/Twitter and Instagram page for speaker videos, the official after movie and... the launch of SCALE19! 🙌

📸 Rick Schubert // Galina Shakhova

Pre-SCALE18 🍸🍸🍸 at WeWork were a blast! Big thanks to all SCALE speakers and attendees for sharing a drink before the bi...
30/10/2018

Pre-SCALE18 🍸🍸🍸 at WeWork were a blast! Big thanks to all SCALE speakers and attendees for sharing a drink before the big day // 📷 Galina Shakhova

Pre-SCALE18 🍸🍸🍸 at WeWork were a blast! Big thanks to all SCALE speakers and attendees for sharing a drink before the big day // 📷 Galina Shakhova

Thank you for attending SCALE18 and for your share in making the fourth edition of SCALE such a great success! #MySCALE1...
26/10/2018

Thank you for attending SCALE18 and for your share in making the fourth edition of SCALE such a great success! #MySCALE18

Ready to par-teeeey! Thank you for amazing SCALE this year 🧡 #afterparty #dancingsocks
25/10/2018

Ready to par-teeeey! Thank you for amazing SCALE this year 🧡 #afterparty #dancingsocks

25/10/2018

Live from SCALE18 - Felix Pace, Marketing Director DACH at Netflix talking about the company culture #MySCALE18

Want to ask Pierre-Alain Guillou, Head of B2B Products at AirHelp a question? Meet him after the talk for #AskMeAnything...
25/10/2018

Want to ask Pierre-Alain Guillou, Head of B2B Products at AirHelp a question? Meet him after the talk for #AskMeAnything session in the foyer #MySCALE18

Thank you for a great talk about Emergent Storytelling, Rachel Ginsberg  🔥 Now in The Hall: AirHelp Now on The Boat: dei...
25/10/2018

Thank you for a great talk about Emergent Storytelling, Rachel Ginsberg 🔥
Now in The Hall: AirHelp
Now on The Boat: deinSchrank.de #MySCALE18

Until 20.00, in the Networking Area, you can have your #caricature done 👨‍🎨 #art #MySCALE18
25/10/2018

Until 20.00, in the Networking Area, you can have your #caricature done 👨‍🎨 #art #MySCALE18

Currently on the boat: IAB France’s Frederic Olivennes offers seven key topics that digital #marketers should consider c...
25/10/2018

Currently on the boat: IAB France’s Frederic Olivennes offers seven key topics that digital #marketers should consider carefully without making compromises #MySCALE18

🍞🤣Retail (r)evolution happening right now, in The Hall! Catch OTTO's Melanie Schlegel and transition your business for a...
25/10/2018

🍞🤣Retail (r)evolution happening right now, in The Hall! Catch OTTO's Melanie Schlegel and transition your business for a digital future! #MySCALE18 #slicedbread #influencermarketing

And behind the scenes.... #interviews #MySCALE18
25/10/2018

And behind the scenes.... #interviews #MySCALE18

Now on The Boat - 3 key tech drivers to monetise a premium news #app with upday for SamsungNow in The Hall - The future ...
25/10/2018

Now on The Boat - 3 key tech drivers to monetise a premium news #app with upday for Samsung
Now in The Hall - The future of startup funding and growth: Token-based offerings with Atlantic Labs, Stryking Entertainment, fieldfisher and BBL #MySCALE18

25/10/2018

When you are based in Berlin, you need to have one of your conference stages on the ⛵️ #MySCALE18

Didn't have a chance to ask your #question? Join our Ask Me Anything sessions with Antonia Bonello, Associate Creative D...
25/10/2018

Didn't have a chance to ask your #question? Join our Ask Me Anything sessions with Antonia Bonello, Associate Creative Director at BuzzFeed UK and Rachel Ginsberg, Creative Strategist.

When: 15.30
Where: in the foyer

See you there 👋 #MySCALE18 #AskMeAnything

25/10/2018

Live catch up with Vincent Kittmann, Head of Podstars, of Online Marketing Rockstars #MySCALE18

Any #podcast fans here? Meet Tina Jürgens of zebra-audio.net, Vincent Kittmann of Online Marketing Rockstars and Florian...
25/10/2018

Any #podcast fans here? Meet Tina Jürgens of zebra-audio.net, Vincent Kittmann of Online Marketing Rockstars and Florian Kiener of happybrush as they wonder if podcasts are the future of audio advertising? #MySCALE18

Small break from the talks? Jump straight into #sharknado 🦈 TELE 5
25/10/2018

Small break from the talks? Jump straight into #sharknado 🦈 TELE 5

Seeing 🐸  everywhere! Now on The Boat, Saskia Appelhoff of WeltSparen is unleashing the true power of 360° campaigns #My...
25/10/2018

Seeing 🐸 everywhere! Now on The Boat, Saskia Appelhoff of WeltSparen is unleashing the true power of 360° campaigns #MySCALE18

Having trouble focusing even on this social media caption? Learn about branded content for short attention spans from An...
25/10/2018

Having trouble focusing even on this social media caption? Learn about branded content for short attention spans from Antonia Bonello of BuzzFeed UK 😀 #MySCALE18

Now on the ⛵️: From hype to market crash: Valuable lessons from an #ICO from Stryking Entertainment #MySCALE18
25/10/2018

Now on the ⛵️: From hype to market crash: Valuable lessons from an #ICO from Stryking Entertainment #MySCALE18

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Holzmarktstrasse 33
Berlin
10243

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Our Story

The conference for market leaders of tomorrow.

We believe tomorrow’s market leaders are born digital. But we also know it’s difficult to step outside the daily business for long enough to see the bigger picture. SCALE gives digital disruptors the tools they need to solve their growth challenges: from marketing campaign hacks and team building insights to new tech and HR tools to support their journey.

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Bemerkungen

Guten Morgen Ich dachte wir befinden uns auf deutschen Marketingboden. Daher sollte eine Infoseite auch auf deutsch vorhanden sein! Nichts gegen englisch als Businesssprache. Nur in erster Linie geht es daraum, die Leute hier im Land abzuholen. Dazu gehört auch, denen die Wege zur Wissenvermittlung so einfach wie möglich zu gestalten. Den Kunden abholen ist angesagt. Das bedeutet eben auch: alle Informationen sollten auch in Deutsch vorhanden sein. Oder ist das eine Veranstaltung die sich nur an ein englisch sprechendes Publikum richtet? Bei den Preisen erwarte ich mehr! Grundsätzich finde ich solche Veranstaltungen sehr wichtig und notwendig. Danke für Euer Feedback! Holger Schönhardt SLB-Coach