ScrOOn

ScrOOn ScrOOn, The Social Media Architects. ScrOOn provides entreprise-class solutions for community management and Social CRM that operates across social media and in the brands' owned media on the web, on mobile and on tablets.

Our solutions includes: - The Social Media Console™, the 1st "all-in-one" community management solution to engage with consumers across Facebook, Twitter, YouTube and Dailymotion and to organize Facebook marketing campaigns (for couponing, invitations, quizzes, poll, sign-up forms etc.) in custom Facebook tabs. - The Socializer™, the solution to build your online community in your website, your mobile site, your applications on mobile and tablets - The Social Hub™, the social CRM solution to identify the most engaged members of your online communities and to better target your messages and offers Leading brands and agencies such as Louis Vuitton, Crédit Agricole, Warner Bros, Orange Group, PMU, Digitas, Rapp or Performics use the ScrOOn solutions at the local and global scale. More info at www.scroon.com.

Mission: ScrOOn provides entreprise-class solutions for community management and Social CRM that operates across social media and in the brands' owned media on the web, on mobile and on tablets.

Fonctionnement normal

[Twitter] is giving advertisers the ability to show users ads based on the content of their tweets and also tweets they ...
19/04/2013
Twitter Launches Keyword Targeting for Ads

[Twitter] is giving advertisers the ability to show users ads based on the content of their tweets and also tweets they “engage” with (reply to, retweet or favorite).

Twitter has rolled out keyword-based ad targeting. Engagement rates for Twitter’s ads are usually 1 percent to 3 percent, but they’ve been significantly higher in early tests of ads that also use keyword targeting.

[Facebook] Le nouveau fil d’actualité est l’occasion pour Facebook de mettre à jour son offre publicitaire.
06/03/2013
Facebook Will Launch Content-Specific News Feeds, Bigger Photos And Ads On ...

[Facebook] Le nouveau fil d’actualité est l’occasion pour Facebook de mettre à jour son offre publicitaire.

At a big press event on Thursday, Facebook plans to launch new ways to filter the news feed. These include a Photos feed of Facebook and Instagram photos, as well as a revamped Music feed of what friends are listening to, concerts, and new albums, according to multiple sources both within and clo..

[Pinterest] Widgets et outils supplémentaires pour séduire les entreprises.
20/11/2012
Pinterest s'ouvre aux entreprises avec des pages dédiées

[Pinterest] Widgets et outils supplémentaires pour séduire les entreprises.

Pinterest se défend de chercher un modèle économique, mais l'ouverture de fonctionnalités spéciales pour les marques et les entreprises masque rarement autre chose. Rien n'est encore prévu pour monétiser le service, affirme cependant le réseau social.

[Instagram version web, quelle différence?] Déclinaison "allégée" de la version mobile, indexation des profils publics ...
07/11/2012
Instagram débarque sur le web : revue et perspectives | Locita.com

[Instagram version web, quelle différence?] Déclinaison "allégée" de la version mobile, indexation des profils publics par les moteurs de recherche, nouvelles perspectives marketing.

5 novembre 2012, Instagram vient d’annoncer une nouveauté de taille : la création de profils sur le web disponibles pour la fin de la semaine. Le moins qu’on puisse dire, c’est que la fonctionnalité s’est fait désirer.

Outils SMMS, objectifs, KPI : Témoignage d'expert #SocialMedia. Lionel Fumado explique le suivi de l’image corporate dan...
30/10/2012
Interview : l’utilisation des médias sociaux par Orange

Outils SMMS, objectifs, KPI : Témoignage d'expert #SocialMedia.
Lionel Fumado explique le suivi de l’image corporate dans l’ensemble des 35 pays d'Orange.

Après avoir testé un certain nombre d’outils, ce qui nous intéresse c’est le temps qu’ils vont nous faire gagner (...) quelques-uns que nous utilisons dans notre équipe : hootsuite, ScrOOn, ...

[Global pages] Facebook motivates third-parties to find new ways to offer value and incitates brands to buy bigger Faceb...
19/10/2012
Facebook’s New Translated And Localized Global Pages Could Lure International ...

[Global pages] Facebook motivates third-parties to find new ways to offer value and incitates brands to buy bigger Facebook ad campaign.

Until now, a page showed up only in the language it was created in, alienating foreign fans. Now Pages appear translated into a visitor's local language, which could inspire global brands to buy more Facebook ads promoting them. Global Pages could help a billion language-fragmented users co...

Faut-il privilégier Facebook comme plateforme d’hébergement de sa communauté ? [Baisse du taux de reach]> De l’intérêt ...
12/10/2012
Facebook pénalise les contenus non-engageants pour améliorer l'expérience ...

Faut-il privilégier Facebook comme plateforme d’hébergement de sa communauté ?
[Baisse du taux de reach]
> De l’intérêt de construire une culture de marque et définir réelle une architecture communautaire et sociale.

Depuis la spectaculaire introduction en bourse de Facebook, j?ai comme l?impression que la polémique sur l?efficacité réelle des campagnes de social marketing n?en finit pas. Tout à commencé en juin dernier avec les révélations de nombreux gros annonceurs (Performance et maturation des publicités da...

[Operation Unlike] >> Facebook polishes up its image and tries to encourage Ads.
27/09/2012
Operation Unlike Is A Go: Page Fan Counts Are Dropping Because Facebook Is ...

[Operation Unlike] >> Facebook polishes up its image and tries to encourage Ads.

Some Facebook business Pages lost tens of thousands of fans today, but they shouldn't fret. Facebook has confirmed with me that it's currently purging fake accounts and Page Likes as it implements site integrity improvements announced last month. You can see the evidence on Pages like Zynga's Texas ...

Sécurité des données personnelles, changement des usages sur les réseaux sociaux... ce qu'il faut retenir du (bad?) buzz...
25/09/2012
Facebook: Anatomie d'un faux bug et d'un vrai buzz - 20minutes.fr

Sécurité des données personnelles, changement des usages sur les réseaux sociaux... ce qu'il faut retenir du (bad?) buzz Facebook!

WEB - Facebook assure que les conversations qui remontent sur les profils Timeline ne sont que d'anciens posts du wall déjà publics...

Bonne rentrée à tous ![Facebook] Après le ad exchange, puis le ciblage des statuts pour les pages, Facebook propose aux ...
03/09/2012
Facebook va permettre de croiser sa base de données à celles des annonceurs

Bonne rentrée à tous !
[Facebook] Après le ad exchange, puis le ciblage des statuts pour les pages, Facebook propose aux annonceurs le "custom audiences".

Facebook vient de confirmer à Presse-citron que des annonceurs agréés pourront avoir accès à de nouvelles fonctionnalités orientées ciblage dès la semaine prochaine. Contrairement à ce qui a été publié ce matin dans nos colonnes, en aucun cas Facebook ne donnera accès à sa base de données à des tier...

||Twitter's controversial decision drove traffic and registrations to the social network ||
07/08/2012
Twitter’s Succès De Scandale: Olympics Suspension Fiasco Drove Signups ...

||Twitter's controversial decision drove traffic and registrations to the social network ||

Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently a writer for TechCrunch.
Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, the Ads API, Page management, ecommerce, virtual cur...

[Facebook giant updates] While testing the Subscribe button, Facebook is about to deprecate the Like buton targeting fea...
31/07/2012
Facebook to remove a Like button feature many marketers and publishers ...

[Facebook giant updates]
While testing the Subscribe button, Facebook is about to deprecate the Like buton targeting feature! Marketers and publishers won't be able to target users who likes their products anymore...

Facebook is changing the way Like buttons work on third-party sites, removing the ability for admins to send updates to users who Liked their Open Graph objects.

[Facebook] "Want" button coming soon?? A huge opportunity for #Social commerce
29/06/2012
Facebook testing ‘Want’ button plugin

[Facebook] "Want" button coming soon?? A huge opportunity for #Social commerce

Developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to the Facebook Javascript SDK as an XFBML tag – . The button is not publicly listed among the other social plugins on Facebook’s developer site. Waddington says the button will only work on Open Graph objects marked as “products.”

// ROI for Social CRM //The productivity of sales people increases when they have access to social CRM.
27/06/2012
The Financial State of Social CRM | Business 2 Community

// ROI for Social CRM //
The productivity of sales people increases when they have access to social CRM.

The world of social customer relationship management, or social CRM, has moved from its infancy to a full-fledged money-making industry in the past year.

June 2012, Vincos Cosenza's Map: See the concentration of top social networks around the world from 17 to 7! http://bit...
13/06/2012
World Map of Social Networks

June 2012, Vincos Cosenza's Map: See the concentration of top social networks around the world from 17 to 7! http://bit.ly/M2PnBI
How long do you think Facebook'll stay the favorite?

June 2012, a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa & Google Trends for Websites traffic data*.

Le CRM Social : un challenge nécessaire qui demande une évolution des mentalités et des outils innovants.
13/06/2012
Les enjeux du CRM social - Marketing Professionnel

Le CRM Social : un challenge nécessaire qui demande une évolution des mentalités et des outils innovants.

Le CRM social approche la dimension émotionnelle par l'analyse de l'activité sociale, définit et comprend les consommateurs en tant qu'individus ...

Social Media Console last updates: >> Facebook states geo-targeting options integration
12/06/2012
Facebook states geo-targeting options

Social Media Console last updates:
>> Facebook states geo-targeting options integration

Some other improvements have been realized on the Social Media Console in order to help you with your daily tasks.

Display your Youtube and Dailymotion playlists and favourites directly from the Social Media Console >> New feature No7
11/06/2012
Manage Youtube and Dailymotion playlists & favourites

Display your Youtube and Dailymotion playlists and favourites directly from the Social Media Console >> New feature No7

Display your video playlists and favourites directly from the Social Media Console.

Improve your publications #visibility posting one content many times on the same community > SMC NewFeatureNo6
11/06/2012
Post one content many times on the same community

Improve your publications #visibility posting one content many times on the same community > SMC NewFeatureNo6

Improve your publications visibility
You don’t have limit anymore when publishing the same content in one community.

11/06/2012

Pour bien commencer la semaine, voici un aperçu des dernières évolutions de la Social Media Console.

With its advanced publishing features and cross social media channels management, ScrOOn is now part of "Bigger Page man...
01/06/2012
Facebook adds Native Page Admin Roles and Scheduled Posts...

With its advanced publishing features and cross social media channels management, ScrOOn is now part of "Bigger Page management" solutions. Thanks you Facebook ;-)

These basic native versions of core third-party features will be most dangerous to smaller, cheaper marketing platforms that don’t offer a robust set of other tools or services and are aimed at local businesses and fledgling brands. Bigger Page management solutions have less to worry about, as they’re designed for huge brands who need premium service, include sophisticated scheduling and permissio...

Next step for brands and software platform vendors: Social CRM
01/06/2012
The Age of the Customer | Social Media Today

Next step for brands and software platform vendors: Social CRM

As we've made out way well into 2012, I see some clear trends that are changing both the feedback management landscape and the wider CRM picture.

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