Up & Up Festival

Up & Up Festival We produce college music festivals by empowering student communities to rally and win them. Monster Energy Up & Up is the largest national college festival promoter in the US powered by a community of ambassadors.

We produce festivals by empowering student bodies to compete and win them. The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period and the top colleges with the most pre-sales earn their way to work with our team to craft music experience of-a-lifetime, while also gaining unprecedented industry experien

We produce festivals by empowering student bodies to compete and win them. The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period and the top colleges with the most pre-sales earn their way to work with our team to craft music experience of-a-lifetime, while also gaining unprecedented industry experien

Operating as usual

Introducing the Original Track Challenge - a great opportunity for producers to win a licensing contract w/ @monsterener...
09/01/2021

Introducing the Original Track Challenge - a great opportunity for producers to win a licensing contract w/ @monsterenergy  🔊 Link in Bio to Sign-Up! 🎶

Introducing the Original Track Challenge - a great opportunity for producers to win a licensing contract w/ @monsterenergy  🔊 Link in Bio to Sign-Up! 🎶

Say Hi to our Festival Crush and @upandup_asu Ambassador @_chloe_collins_ 🌵 An Interdisciplinary Studies Major w/ a focu...
08/12/2021

Say Hi to our Festival Crush and @upandup_asu Ambassador @_chloe_collins_ 🌵 An Interdisciplinary Studies Major w/ a focus in Tourism and Communication, she’s thrilled to help her team win and bring Loud Luxury to Tempe this Fall 🔥
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“I am beyond excited to start up this upcoming school year with Up and Up! Not only is my team and I pumped for Loud Luxury headlining but the whole of spring break university (aka ASU) is too! Can’t wait to share my contagious love for music and to be apart of this amazing program! Forks up!” 🔱
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Watch out @upanduparizona 👀

Highlighting more of our Fall ‘21 competitors— who will our Top 4 be? 👇🏻🏆Always keep your eyes on the competition 👀 We’v...
08/10/2021

Highlighting more of our Fall ‘21 competitors— who will our Top 4 be? 👇🏻🏆

Always keep your eyes on the competition 👀 We’ve already seen tremendous growth in several school accounts, hilarious and relatable content as well as community collaborations brewing. As classes start, the grind will continue with tablings, campus promotions, & events.

#collegeevents #musicfestivals #ambassadorprogram #ontheup

College is what started it all for @loudluxury 💫 We’ll soon be posting clips from last night’s Club 100 #MusicIndustry I...
08/09/2021

College is what started it all for @loudluxury 💫 We’ll soon be posting clips from last night’s Club 100 #MusicIndustry Insider Q&A with @parkeraimers (only 23 y/o) and how he became their Day-to-Day manager 🎶

College is what started it all for @loudluxury 💫 We’ll soon be posting clips from last night’s Club 100 #MusicIndustry Insider Q&A with @parkeraimers (only 23 y/o) and how he became their Day-to-Day manager 🎶

Who’s pulling 🆙 tonight for Club 100 feat. our new host @joeyvalence ⁉️We have a surprise female Headliner and @parkerai...
08/08/2021

Who’s pulling 🆙 tonight for Club 100 feat. our new host @joeyvalence ⁉️

We have a surprise female Headliner and @parkeraimers as our #musicindustry guest 🎶 Live Sets from @upanduppennstate and @upandup_dayton DJs + a Cash Prize Giveaway 😱

Link in Bio to RSVP 💫

Who’s pulling 🆙 tonight for Club 100 feat. our new host @joeyvalence ⁉️

We have a surprise female Headliner and @parkeraimers as our #musicindustry guest 🎶 Live Sets from @upanduppennstate and @upandup_dayton DJs + a Cash Prize Giveaway 😱

Link in Bio to RSVP 💫

Meet our Festival Crush @alayna_silvis from @upandupminnesota ❣️A Criminal Psychology Major and Senior, she’s ready to l...
08/06/2021

Meet our Festival Crush @alayna_silvis from @upandupminnesota ❣️A Criminal Psychology Major and Senior, she’s ready to lead the U of Minnesota Team to victory this Fall 🍁
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"I'm so happy and excited that I joined Up & Up, and get to share such a big part of my life with not only my team here but with all the UMN students. I’m so pumped to have Loud Luxury as the Fall headliner for our first year in the competition!" 🤩

Who else got their ears pierced @ Claire’s? 🤣
08/05/2021

Who else got their ears pierced @ Claire’s? 🤣

Who else got their ears pierced @ Claire’s? 🤣

Bostonheads ‼️ We're ​join​ing ​IDK to host a graduation party for ​his ​No Label Academy​ 🎶 Th​is​ 10-day​ ​course​ at​...
08/02/2021

Bostonheads ‼️ We're ​join​ing ​IDK to host a graduation party for ​his ​No Label Academy​ 🎶

Th​is​ 10-day​ ​course​ at​ @harvard is ​curated for aspiring ​BIPOC ​industry leaders who ​weren't​ born with silver spoons ​or come with ​record-executive relatives​ 📈

Courses include: financial literacy, contract negotiations, networking, social media strategy, and mental health. ​We're giving away stacks of free tickets so tell your friends who are enrolled college students in the Boston area to hit up the Link​ in our Bio 📲

Bostonheads ‼️ We're ​join​ing ​IDK to host a graduation party for ​his ​No Label Academy​ 🎶

Th​is​ 10-day​ ​course​ at​ @harvard is ​curated for aspiring ​BIPOC ​industry leaders who ​weren't​ born with silver spoons ​or come with ​record-executive relatives​ 📈

Courses include: financial literacy, contract negotiations, networking, social media strategy, and mental health. ​We're giving away stacks of free tickets so tell your friends who are enrolled college students in the Boston area to hit up the Link​ in our Bio 📲

It’s a Movement 💯
07/30/2021

It’s a Movement 💯

It’s a Movement 💯

Say hello to some of our incredible community members✨Without our ambassador community, the Up&Up wouldn’t be possible! ...
07/29/2021

Say hello to some of our incredible community members✨

Without our ambassador community, the Up&Up wouldn’t be possible! THANK YOU!

Mentally, physically, & emotionally preparing myself for the semester.
07/28/2021

Mentally, physically, & emotionally preparing myself for the semester.

Mentally, physically, & emotionally preparing myself for the semester.

An Up & Up connection like no other 😎 Our Producers @tom_n_snarey and @kborgarding met up for the first time to go to @g...
07/27/2021

An Up & Up connection like no other 😎 Our Producers @tom_n_snarey and @kborgarding met up for the first time to go to @globaldancefest this past weekend for their First Festival Back 🌎

An Up & Up connection like no other 😎 Our Producers @tom_n_snarey and @kborgarding met up for the first time to go to @globaldancefest this past weekend for their First Festival Back 🌎

Weekly reminder to go hard or go home. 🤘🏼
07/22/2021

Weekly reminder to go hard or go home. 🤘🏼

Weekly reminder to go hard or go home. 🤘🏼

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07/20/2021

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This week’s #FestivalCrush @megottohh comes from veteran school @upandup_oxford 👏🏻Meg’s a senior studying Biology and Pr...
07/16/2021

This week’s #FestivalCrush @megottohh comes from veteran school @upandup_oxford 👏🏻

Meg’s a senior studying Biology and Pre Med at Miami U w/ her fav festivals being Lolla and Summerfest! 🎉

She loves music festivals because “it’s the perfect way to spend time with all your friends and meet new people all while listening to some of your favorite artists’ amazing music live!!!” 🎶

Megan believes, “the energy is contagious” when live music is involved— we couldn’t agree more✨

Big 🆙 to @rachelxxnaroz from @dancingastro for the fresh ink! Our 48-Hour Pre-Sale Competition makes its long-awaited re...
07/16/2021

Big 🆙 to @rachelxxnaroz from @dancingastro for the fresh ink! Our 48-Hour Pre-Sale Competition makes its long-awaited return in less than 2 months 😎

Big 🆙 to @rachelxxnaroz from @dancingastro for the fresh ink! Our 48-Hour Pre-Sale Competition makes its long-awaited return in less than 2 months 😎

Tomer, Bobby, Kelsey, Steven
07/15/2021

Tomer, Bobby, Kelsey, Steven

Tomer, Bobby, Kelsey, Steven

UP & UP NATION ⚡️ Presenting your Fall 2021 headliner @loudluxury 🥂 Who’s excited for the return of our LIVE Events?! 🤠
07/14/2021
Up & Up

UP & UP NATION ⚡️ Presenting your Fall 2021 headliner @loudluxury 🥂 Who’s excited for the return of our LIVE Events?! 🤠

We produce music festivals by empowering our student communities to rally and win them. Each semester, we host a 48-hour pre-sale competition for students across the country to bring an exciting headliner to perform at or near their school.

Let’s Get Sylly ‼️ Awarding @upanduparizona’s Best Virtual Festival Campaign, we’re kicking off this Fall semester by br...
07/13/2021

Let’s Get Sylly ‼️ Awarding @upanduparizona’s Best Virtual Festival Campaign, we’re kicking off this Fall semester by bringing the mind-melting @subtronics to @therialtotucson on Wednesday, Aug. 25th for our First Live Show Post-Covid 🤯

🔐 Venue Pre-Sale is LIVE - Use Code: BACKTOSCHOOL to secure your tickets (Link in Bio)

Let’s Get Sylly ‼️ Awarding @upanduparizona’s Best Virtual Festival Campaign, we’re kicking off this Fall semester by bringing the mind-melting @subtronics to @therialtotucson on Wednesday, Aug. 25th for our First Live Show Post-Covid 🤯

🔐 Venue Pre-Sale is LIVE - Use Code: BACKTOSCHOOL to secure your tickets (Link in Bio)

“Enterprise while you socialize”
07/09/2021

“Enterprise while you socialize”

“Enterprise while you socialize”

07/01/2021

Fall ‘21 Headliner announcement 7/14 😜

If your professor sent you this, how would you respond? 👀
06/28/2021

If your professor sent you this, how would you respond? 👀

If your professor sent you this, how would you respond? 👀

Join our community of like-minded peers across the nation 🇺🇸 Summer/Fall ’21 Ambassador Applications now open - Link in ...
06/25/2021

Join our community of like-minded peers across the nation 🇺🇸 Summer/Fall ’21 Ambassador Applications now open - Link in Bio 📲 #internship #dreamjob

Summer/Fall 2021 College Ambassador Applications now open 💯
06/24/2021

Summer/Fall 2021 College Ambassador Applications now open 💯

Summer/Fall 2021 College Ambassador Applications now open 💯

Which of our DJs / Producers can relate? 😜
06/21/2021

Which of our DJs / Producers can relate? 😜

Which of our DJs / Producers can relate? 😜

Comment w/ the most likes wins.
06/17/2021

Comment w/ the most likes wins.

Comment w/ the most likes wins.

Our first Festival Crush of the Summer is @jentymann from @upandupwvu 💛 Jen is going into her Junior year majoring in Ma...
06/16/2021

Our first Festival Crush of the Summer is @jentymann from @upandupwvu 💛 Jen is going into her Junior year majoring in Marketing 📈
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“The best part of music festivals coming back is being able to reconnect with friends and everyone within the EDM community.” 🙌

Want to become a @yappahq Ambassador? Limited slots opened up, so secure that 💰 by applying today (Link in Bio)
06/02/2021

Want to become a @yappahq Ambassador? Limited slots opened up, so secure that 💰 by applying today (Link in Bio)

Want to become a @yappahq Ambassador? Limited slots opened up, so secure that 💰 by applying today (Link in Bio)

Join our mission to support mental health which was kicked off by a generous donation from @pairofthieves to our host ch...
05/21/2021

Join our mission to support mental health which was kicked off by a generous donation from @pairofthieves to our host charity @bringchangetomind. ✨
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For more info www.danceyoursocksoffchallenge.com @CollegeInfluencerAgency

Join our mission to support mental health which was kicked off by a generous donation from @pairofthieves to our host charity @bringchangetomind. ✨
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For more info www.danceyoursocksoffchallenge.com @CollegeInfluencerAgency

Tag your first show/festival back crew ⬇️
05/18/2021

Tag your first show/festival back crew ⬇️

Tag your first show/festival back crew ⬇️

05/07/2021

@partrickmccall from Penn State wins best fan Yap! Pulled strings to get @tomhanks on the phone, but his suggestion helped @joeyvalence make it to the top! 📈

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05/07/2021

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Address

3000 Marcus Avenue Suite 1W5
Lake Success, NY
90067

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Our Story

Founded in 2016, The Monster Energy Up & Up Festival is redefining the live music experience for a new generation of college students.

Our innovative guerrilla ticketing strategy is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival featuring an exciting headliner. Previous headliners include Cash Cash, Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings and Elephante. Our Spring 2020 2019 competition features DJ/Producer, Troyboi.

OUR ROLE

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Comments

Hello my name is Michael Sellers and I am from Penn State. Up and Up Festival's changed my life. No seriously, this event changed my life. I have a degree in Hospitality Management with an emphasis in Night Life and Entertainment. I was struggling so hard to find quality work in the industry. When I heard about this competition from one of the DJ groups that I manage, I was working as the General Manager of a small restaurant. I had almost completely given up on running shows and managing Entertainment. Between January and April of 2019 I was given the tools and opportunities to participate in running the best show of my life. I can't wait to do it all again. When Up and Up says, "Student Won, Student Run." They absolutely mean it. They gave us all of the tools we would need to market and promote an event like this. They supported us every step of the way even when we were simply 1 of 48 schools competing. Even though the Up and Up team was there to help every step of the way, the Penn State student team made the final decisions. I am so thankful and honored to have been part of The 2019 Penn State Up and Up Festival team. If you want to work in the Entertainment Industry after college then you need to sign up for Up and Up. I was able to network with multiple different business owners, municipality workers, and the improvement district staff of State College who gave this event a home; but I also made new friends with an amazing production team that I never would have met without this event. None of our production team was over the age of 25 which just shows how much this company supports young talent. It was amazing to see that Up and Up brought an amazing team of young people together in State College that will not stop running shows. We Are Penn State and Entertainment Lives Here.
Saturday was literally the best night I could’ve ever asked for. The crew was amazing to talk to and work with, everything was great, and made sure everyone was having the time of their lives. I appreciate you guys letting me be part of history and I hope to see Up & Up come back to Harrisonburg again. Thank you guys for an amazing weekend!
The Up and Up Festival was the best experience of my life!! It provided me an opportunity to DJ my first time at a festival on professional boards that I’ve been dreaming of using. I give a 10/10 for this festival and I hope to see it comeback next year!!
#AKLionUpAndUp
Hope for Alan walker to return in Sacramento!!!
When will Alan walker come for Uc Davis??