M-ACCELERATOR

M-ACCELERATOR Online & at our space in Los Angeles, we work with Early stage and later stage startups for go to market & funding strategies. Programs for: Students, Early Stage and Growth Stage Startups.
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BUSINESS - MARKETING - IDEAS
Empowering Talents with an innovative approach to startup and entrepreneurship for U.S. and international founders.

Operating as usual

Build a lens to allow users to see a new world rather than features to help them see an old world better.“I don’t think ...
06/08/2021

Build a lens to allow users to see a new world rather than features to help them see an old world better.

“I don’t think it is particularly arrogant of me to say that Google Maps was about two million times better than MapQuest when we launched in 2005. Yet by the time I left Google in 2007, Google hadn’t yet passed MapQuest in traffic. It took over three years, despite the fact MapQuest was frozen in time in the Internet stone age, and Google Maps had a link on the Google homepage, which is a heck of a lot more distribution than most startups have.”
- Bret Taylor

The power of Google Maps wasn't that it was better local search, it's that it was completely different. “When you used the product, your expectations about the experience instantly changed,” Taylor says. “The map interface reframed the product category around the strengths we wanted our end users to discover — exploration and breadth. People instantly found things on Google Maps that they never even searched for on Google Local. We made our users a little bit uncomfortable, but in doing so we reset their expectations and new behaviors came out of it.”

The new interface encouraged the kind of exploration that the stagnant, incumbent competitors trained users not to attempt.

https://review.firstround.com/take-on-your-competition-with-these-lessons-from-google-maps

Build a lens to allow users to see a new world rather than features to help them see an old world better.

“I don’t think it is particularly arrogant of me to say that Google Maps was about two million times better than MapQuest when we launched in 2005. Yet by the time I left Google in 2007, Google hadn’t yet passed MapQuest in traffic. It took over three years, despite the fact MapQuest was frozen in time in the Internet stone age, and Google Maps had a link on the Google homepage, which is a heck of a lot more distribution than most startups have.”
- Bret Taylor

The power of Google Maps wasn't that it was better local search, it's that it was completely different. “When you used the product, your expectations about the experience instantly changed,” Taylor says. “The map interface reframed the product category around the strengths we wanted our end users to discover — exploration and breadth. People instantly found things on Google Maps that they never even searched for on Google Local. We made our users a little bit uncomfortable, but in doing so we reset their expectations and new behaviors came out of it.”

The new interface encouraged the kind of exploration that the stagnant, incumbent competitors trained users not to attempt.

https://review.firstround.com/take-on-your-competition-with-these-lessons-from-google-maps

Stripe Simplifies Payments for M Accelerator companies.Stripe’s payments platform helps you build and scale your busines...
06/05/2021

Stripe Simplifies Payments for M Accelerator companies.

Stripe’s payments platform helps you build and scale your business online. As a member of the M Accelerator cohorts, Stripe is offering you:

- $20,000 fee-free processing
- Atlas incorporation for $250
- Early access to new product features and exclusive
- Stripe events Priority-level service

Stripe Simplifies Payments for M Accelerator companies.

Stripe’s payments platform helps you build and scale your business online. As a member of the M Accelerator cohorts, Stripe is offering you:

- $20,000 fee-free processing
- Atlas incorporation for $250
- Early access to new product features and exclusive
- Stripe events Priority-level service

06/04/2021
Boot-Strapping

Boot-Strapping literally means doing whatever it takes to get your startup off the ground. This often means making considerable sacrifices. Founders sometimes use personal cash or cash from friends and family to run the startup's operations.

Some interesting trends have emerged, especially with the phenomena of big venture capital firms investing in seed-stage...
06/04/2021
Venture Capital Trends - M ACCELERATOR

Some interesting trends have emerged, especially with the phenomena of big venture capital firms investing in seed-stage startups. Let’s take a closer look at what’s happens, the advantages and disadvantages of receiving big VC funding versus seed-stage investors, and how founded companies are responding.

Some interesting trends have emerged, especially with the phenomena of big venture capital firms investing in seed-stage startups. Let’s take a closer look at what’s happens, the advantages and disadvantages of receiving big VC funding versus seed-stage investors, and how founded companies are r...

COVID-19 has seen a massive surge in online learning, with people using their time in lockdown to upskill and work on th...
06/03/2021

COVID-19 has seen a massive surge in online learning, with people using their time in lockdown to upskill and work on their personal development. We’ve found that whilst there’s a ton of great learning content and platforms out there, there’s also a lot of problematic platforms. There’s a huge focus in the eLearning world on commercialization and UX but not so much on the genuine quality learning resources that are grounded in the research of how people learn.

Read more here:
https://maccelerator.la/en/blog/startups/has-a-digital-transformation-created-new-opportunities-for-startups/

COVID-19 has seen a massive surge in online learning, with people using their time in lockdown to upskill and work on their personal development. We’ve found that whilst there’s a ton of great learning content and platforms out there, there’s also a lot of problematic platforms. There’s a huge focus in the eLearning world on commercialization and UX but not so much on the genuine quality learning resources that are grounded in the research of how people learn.

Read more here:
https://maccelerator.la/en/blog/startups/has-a-digital-transformation-created-new-opportunities-for-startups/

Let the enthusiasm and energy of the group be your fuel.
06/02/2021

Let the enthusiasm and energy of the group be your fuel.

Let the enthusiasm and energy of the group be your fuel.

Shirtinator segmented their users by device. And found that, when redirecting tablet users to Desktop Website instead of...
06/01/2021

Shirtinator segmented their users by device. And found that, when redirecting tablet users to Desktop Website instead of Mobile Version, revenue jumps up by 71.81%.

Visitors who became part of the test were split equally between the existing mobile version of the website and the new HTML5-based desktop version. To be sure of the business impact of the test.

In other words, the goal of the test was to test if the new HTML5 website was better for driving sales for tablet users and tracking revenue.

Shirtinator segmented their users by device. And found that, when redirecting tablet users to Desktop Website instead of Mobile Version, revenue jumps up by 71.81%.

Visitors who became part of the test were split equally between the existing mobile version of the website and the new HTML5-based desktop version. To be sure of the business impact of the test.

In other words, the goal of the test was to test if the new HTML5 website was better for driving sales for tablet users and tracking revenue.

O’Melveny Joins Forces with M Accelerator, Offering Exclusive Legal Guidance to the L.A. Incubator’s Innovative Startups...
05/29/2021

O’Melveny Joins Forces with M Accelerator, Offering Exclusive Legal Guidance to the L.A. Incubator’s Innovative Startups.

As part of this unique sponsorship agreement, O’Melveny lawyers will provide legal and commercial guidance to the wide array of early-stage companies that participate in the M Accelerator program and who qualify for legal representation by the firm.

O’Melveny Joins Forces with M Accelerator, Offering Exclusive Legal Guidance to the L.A. Incubator’s Innovative Startups.

As part of this unique sponsorship agreement, O’Melveny lawyers will provide legal and commercial guidance to the wide array of early-stage companies that participate in the M Accelerator program and who qualify for legal representation by the firm.

05/28/2021
Venture Capital

Venture Capital is financing provided by firms to small, high-risk, startup companies with large growth potential. In return, investors are given equity. Investors working for venture capital firms that choose to invest in specific companies are typically referred to as VCs which is short for Venture Capitalists.

Even as some workplaces return to normal, industries face unprecedented issues as children are still home from school an...
05/27/2021

Even as some workplaces return to normal, industries face unprecedented issues as children are still home from school and child care is expensive. With all these factors at play, it is likely that the implications left by the pandemic will have long lasting effects on the way businesses operate.

Read more here: https://maccelerator.la/en/blog/startups/has-a-digital-transformation-created-new-opportunities-for-startups/

Even as some workplaces return to normal, industries face unprecedented issues as children are still home from school and child care is expensive. With all these factors at play, it is likely that the implications left by the pandemic will have long lasting effects on the way businesses operate.

Read more here: https://maccelerator.la/en/blog/startups/has-a-digital-transformation-created-new-opportunities-for-startups/

Even promising startups make key IP mistakes that may lead to waste of money, disputes among co-founders, and failure.
05/27/2021
Intellectual Property - M ACCELERATOR

Even promising startups make key IP mistakes that may lead to waste of money, disputes among co-founders, and failure.

A new business that’s in its early stages has many important steps that the entrepreneur must take to grow the startup to success. Finding and hiring the right team, creating the structure, developing the product/service, and strategizing a go-to-market plan are these critical steps.

Networking is the No. 1 unwritten rule of success in business.
05/26/2021

Networking is the No. 1 unwritten rule of success in business.

Networking is the No. 1 unwritten rule of success in business.

With no budget for traditional promotional tactics, Harvest Snaps had to get creative. After defining their business mod...
05/25/2021

With no budget for traditional promotional tactics, Harvest Snaps had to get creative.
After defining their business model and user base, the company used some of the growth hack tactics we’ve already mentioned, like:
1. Gamification
2. Working with influencers
3. Social media promotion
But one of the revenue growth tactics that worked particularly well was creating an exclusive loyalty club for email subscribers.

With no budget for traditional promotional tactics, Harvest Snaps had to get creative.
After defining their business model and user base, the company used some of the growth hack tactics we’ve already mentioned, like:
1. Gamification
2. Working with influencers
3. Social media promotion
But one of the revenue growth tactics that worked particularly well was creating an exclusive loyalty club for email subscribers.

congratulations to the Winning teams 🏆VISUS and 🏆MAGNET STRAP WINDERlooking forward to work with you!
05/23/2021

congratulations to the Winning teams 🏆VISUS and 🏆MAGNET STRAP WINDER

looking forward to work with you!

Brex makes it easy to get your complete business account set up the right way, with credit cards, cash management, expen...
05/22/2021

Brex makes it easy to get your complete business account set up the right way, with credit cards, cash management, expenses, and accounting in one place. Open an account online in 10 minutes, and get an account number, routing number, and credit cards instantly upon approval, with no personal guarantee.

Brex doesn’t charge fees to send checks, ACH, or wires—even internationally—and you earn up to 8x in cashback on your Brex card. With your credit, cash, and controls in one place, Brex is your financial OS.

M Accelerator companies can submit a 10-minute application online at brex.com/maccelerator to get a $250 sign-up bonus, expedited onboarding, minimum cash balance requirements, $5k AWS Credits, and up to $300 via in-platform rewards.

Brex makes it easy to get your complete business account set up the right way, with credit cards, cash management, expenses, and accounting in one place. Open an account online in 10 minutes, and get an account number, routing number, and credit cards instantly upon approval, with no personal guarantee.

Brex doesn’t charge fees to send checks, ACH, or wires—even internationally—and you earn up to 8x in cashback on your Brex card. With your credit, cash, and controls in one place, Brex is your financial OS.

M Accelerator companies can submit a 10-minute application online at brex.com/maccelerator to get a $250 sign-up bonus, expedited onboarding, minimum cash balance requirements, $5k AWS Credits, and up to $300 via in-platform rewards.

05/21/2021
MVP

MVP is a crucial startup term. It stands for "Minimum Viable Product" and refers to the most basic version of a product required in order to achieve 'proof of concept'.

SAFE agreements have many benefits for both investors and founders. But you should take a look at the drawbacks that exi...
05/21/2021
SAFE Financing - M Accelerator

SAFE agreements have many benefits for both investors and founders. But you should take a look at the drawbacks that exist. Here in this article some of the disadvantages that may exist with using SAFE notes instead of other options.

https://maccelerator.la/en/blog/fundraising/safe-financing/

A SAFE agreement is a financial contract that is written between investors and startups. It is difficult to get a startup off the ground without enough funding. A startup may get help from family, friends, bank loans, and government programs.

Adapting to a digital transformation does not mean only remote working or developing apps with machine learning, it is a...
05/20/2021

Adapting to a digital transformation does not mean only remote working or developing apps with machine learning, it is about adapting every aspect of your business to be compatible in a contactless economy.

Read more here: https://maccelerator.la/en/blog/startups/has-a-digital-transformation-created-new-opportunities-for-startups/

Adapting to a digital transformation does not mean only remote working or developing apps with machine learning, it is about adapting every aspect of your business to be compatible in a contactless economy.

Read more here: https://maccelerator.la/en/blog/startups/has-a-digital-transformation-created-new-opportunities-for-startups/

A successful pitch isn't a monologue, it's a dialogue.
05/19/2021

A successful pitch isn't a monologue, it's a dialogue.

A successful pitch isn't a monologue, it's a dialogue.

Puma is a shoes, clothing and sportswear company. The strategy adopted by Puma is forthright and can be applied by many ...
05/18/2021

Puma is a shoes, clothing and sportswear company. The strategy adopted by Puma is forthright and can be applied by many products and services. Puma was worn by the greatest footballer of all time, and was brought to the notice of the world when he stopped to tie is shoe lace during an important match. This was the defining moment for Puma, as everyone knew that Pele wears Puma. This was leveraged by Puma for company success and profitability.

Puma is a shoes, clothing and sportswear company. The strategy adopted by Puma is forthright and can be applied by many products and services. Puma was worn by the greatest footballer of all time, and was brought to the notice of the world when he stopped to tie is shoe lace during an important match. This was the defining moment for Puma, as everyone knew that Pele wears Puma. This was leveraged by Puma for company success and profitability.

12-month extended trial of the Hotjar Plus plan.Hotjar is a new, powerful tool that reveals the online behavior and voic...
05/15/2021

12-month extended trial of the Hotjar Plus plan.
Hotjar is a new, powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the 'big picture' of how to improve your site's user experience and performance/conversion rates.

12-month extended trial of the Hotjar Plus plan.
Hotjar is a new, powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the 'big picture' of how to improve your site's user experience and performance/conversion rates.

05/14/2021
Sweat Equity

‘Sweat equity' is equity in a company given to someone in return for the hard work they have put into getting it off the ground. A promise of such equity can often attract potential employees.

In a study by Twilio highlighted in Forbes Magazine, they found that startups have changed their business methods and mo...
05/13/2021

In a study by Twilio highlighted in Forbes Magazine, they found that startups have changed their business methods and models a significant amount.

97% of executives surveyed say that the pandemic sped up their digital transformation
95% say they’re looking for new ways to engage customers and employees
79% say that COVID has increased budgets for digital transformations.

Read more here:
https://maccelerator.la/en/blog/startups/has-a-digital-transformation-created-new-opportunities-for-startups/

In a study by Twilio highlighted in Forbes Magazine, they found that startups have changed their business methods and models a significant amount.

97% of executives surveyed say that the pandemic sped up their digital transformation
95% say they’re looking for new ways to engage customers and employees
79% say that COVID has increased budgets for digital transformations.

Read more here:
https://maccelerator.la/en/blog/startups/has-a-digital-transformation-created-new-opportunities-for-startups/

Who's excited for a new M Accelerator session? We accept applications all year round!
05/12/2021

Who's excited for a new M Accelerator session? We accept applications all year round!

Who's excited for a new M Accelerator session? We accept applications all year round!

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(213) 395-0995

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After 10 years of experience on creating startup programs, here’s M Accelerator, a new innovative approach on innovation, for Students, Startups and Companies.

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