PCA An award-winning, minority owned, full service marketing and communications agency specializing in the Asian American segment Connecting Authentically.
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Since 1995, PCA has been doing just that. We have created marketing solutions that exceed our clients' expectations in strategy and innovation. We have cultivated our clients' brands in numerous Asian-American market segments across the country. We have connected our clients to the ever-growing Asian-American community by identifying each emerging trend before it is even called a trend. We are an award-winning, minority-owned certified, full-service Asian-American marketing and communications agency located in Los Angeles and New York. Our mission is to become a valued partner and provide unique solutions for our clients while continuing our position as leaders in the Asian American community. PCA is strategically partnered with the MSL Group, the 4th largest communications company in the world and Egami Consulting, an African-American and Hispanic multicultural marketing agency. Follow us Twitter https://twitter.com/PCA_Connect Instagram http://instagram.com/pcaconnect Wordpress https://plancagencyblog.wordpress.com/

Operating as usual

Asian American Trailblazers Honored at The Unforgettable Gala
01/05/2017
Asian American Trailblazers Honored at The Unforgettable Gala

Asian American Trailblazers Honored at The Unforgettable Gala

PCA partnered with BMW for the 15th annual Unforgettable Gala hosted by Kore Asian Media. The black tie event honored both established and upcoming talents in film, television and music. Award reci…

SK-II Pop Up Event at the Santa Anita Macys
01/05/2017
SK-II Pop Up Event at the Santa Anita Macys

SK-II Pop Up Event at the Santa Anita Macys

One of Asia’s luxury skincare lines is on a mission to further expand its brand.  SK-II held a weekend pop-up event on December 10, 2016 at the Santa Anita’s Macys.  This event gave use…

Tribal Theory
09/27/2016

Tribal Theory

JUST ANNOUNCED @greek_theatre!!! Filipino American History Month Celebration presented by Frontier Communciations @ Greek Theater on Oct 23, 2016 Performances by Gary V, Jocelyn Enriquez, Kai, AJ Rafael, Tribal Theory, Tim Atlas, and others! Hosted by Nico Santos and Arianny Celeste www.FAHMLA.org #FAHMLA
Confirmed Performers:
#GaryV
#GabValenciano
#JocelynEnriquez
#Kai
#DropNHaromony
#Devotion
#Pinay
#AJRafael
#Cookies
#TheFilharmonics
#TribalTheory
#JRAquino
#BrianPuspos
#AndrewGarcia
#KayamanNgLahiPhilippineFolkArts
#DocePares
Hosts
#NicoSantos
#AriannyCeleste
#BrianViloria

The LA Girl
09/26/2016
The LA Girl

The LA Girl

How smart is this sprinkler controller from Frontier Communications? It will prevent your sprinklers from turning on if it predicts rain (so in LA, pretty rarely!) Learn more: http://bit.ly/2aCedh7 #ad

Week 3: Image showcasing Asian AmericansWhat a better way to do this than via our PCA blog about our staff retreat to Va...
09/19/2016
Adventures in Canada: PCA’s First International Retreat

Week 3: Image showcasing Asian Americans

What a better way to do this than via our PCA blog about our staff retreat to Vancouver, British Columbia! :)

Every year, the PCA staff has taken some time off to do what I’ve only seen done in Korean dramas. On TV, I watched as the main character and his/her co-workers rented a van to go on an “MT” or mem…

Happy #MoonFestival! :)
09/15/2016

Happy #MoonFestival! :)

Time for #mooncakes! #Happy #MoonFestival! 🌕🌕🌕@pcaconnect #pcaconnect

Did you know? Our client, Frontier Communications was a proud sponsor of the #Moon #Festival and #Chinese #American #Cul...
09/12/2016

Did you know? Our client, Frontier Communications was a proud sponsor of the #Moon #Festival and #Chinese #American #Cultural Fair at Puente Hills Mall in the City of Industry, California!

Week 2: Asian American Quote- check out this amazing #lobster #pho and be inspired by the individuals featured in our ne...
09/12/2016
Be Inspired: Asians Who Break Ground

Week 2: Asian American Quote- check out this amazing #lobster #pho and be inspired by the individuals featured in our new blog article! Thank you ATG Against The Grain Productions for inviting us to cover such a motivational event. :)

A friend Tammy Nguyen Lee invited me to a speaking symposium unlike any I’ve attended before. Tammy’s organization called Against the Grain Productions (ATG) hosted the 5th Annual Groundbreakers Sp…

TGIF! We've got new blog postings on pcablog.com- here is one story about what Asians in Asia really think about the "Ho...
09/09/2016
Hollywood Whitewashing Not as Big of a Deal in Asia?

TGIF! We've got new blog postings on pcablog.com- here is one story about what Asians in Asia really think about the "Hollywood Whitewashing" Debate. Have a great weekend! #AAJA #OscarSoWhite AAJA-LA

It’s hard to ignore the striking oddity when a Caucasian plays the lead role in a film set in Asia or about Asians. This was the controversial topic of conversation at a Lunch Plenary titled #Oscar…

Interesting article about why Asian businesses are so successful!
09/07/2016
ECONOMY: Why Asian businesses excel

Interesting article about why Asian businesses are so successful!

Business: ECONOMY: Why Asian businesses excel | asian, businesses, inland, owned, empire, percent, business, revenue, higher, association

Helpful tips on #Moving in #LA
09/01/2016
The LA Girl

Helpful tips on #Moving in #LA

Are you ready for your next move? 🚛

Week 4: Asian American FeatureWe just got back from Vancouver last week and noticed it was so Asian! Here is an article ...
08/22/2016
Vancouver is the most 'Asian' city outside Asia. What are the ramifications?

Week 4: Asian American Feature
We just got back from Vancouver last week and noticed it was so Asian! Here is an article that dives into this topic.

What is the significance of Metro Vancouver becoming the most “Asian” city outside Asia? Forty-three per cent of Metro Vancouver residents have an Asian heritage, which is a much higher proportion …

This concludes our work retreat! Dim sum at #KirinSeafoodRestaurant in #VancouverCanada
08/18/2016

This concludes our work retreat! Dim sum at #KirinSeafoodRestaurant in #VancouverCanada

Ben finishing up our review with an interesting case study on #Lego vs #Mattel 🤓
08/17/2016

Ben finishing up our review with an interesting case study on #Lego vs #Mattel 🤓

Bone marrow Q Shi Q Japanese BBQ
08/17/2016

Bone marrow Q Shi Q Japanese BBQ

PCA's Christine Lee and Jessica Wang just got back from Convention Aaja in Visit Las Vegas! Check out Christine's pics w...
08/15/2016

PCA's Christine Lee and Jessica Wang just got back from Convention Aaja in Visit Las Vegas! Check out Christine's pics with Asian American groundbreakers and some seriously delicious food~ :)

Highlights from AAJA2016 at Caesars Palace

Week 1: Asian Food HighlightHere is HapaMama's article on an interesting story behind the traditional Taiwanese leaf-wra...
08/01/2016
The savory treat of the Dragon Boat Festival and the aunties who make them

Week 1: Asian Food Highlight
Here is HapaMama's article on an interesting story behind the traditional Taiwanese leaf-wrapped #rice #dumplings

It’s not a coincidence that bah tsang is sometimes translated as “Taiwanese tamales” — they circulate among Taiwanese Americans in much the same way as tamales are sold in Latino communities.

Mark Takai, First-Term Congressman From Hawaii, Dies at 49
07/28/2016
Mark Takai, First-Term Congressman From Hawaii, Dies at 49

Mark Takai, First-Term Congressman From Hawaii, Dies at 49

Mr. Takai, an Iraq war veteran, was elected to Congress in 2014, representing the district of Aiea/Pearl City, near Pearl Harbor. The cause of death was pancreatic cancer.

Ever wondered why there are so many Chinese students coming to the U.S.? This is a great article by The Wall Street Jour...
07/27/2016
Why So Many Chinese Students Come to the U.S.

Ever wondered why there are so many Chinese students coming to the U.S.? This is a great article by The Wall Street Journal. Watch the video report embedded on this article if you can. :)

Growing numbers of middle-class Chinese are opting to study abroad, eager to escape high-pressure entrance exams and flawed education systems back home, where low standards are leaving many ill-prepared for a global economy.

#PokemonGo is everywhere in Downtown Los Angeles 😳
07/25/2016

#PokemonGo is everywhere in Downtown Los Angeles 😳

Practical advice for anyone with a drive and a vision!
07/25/2016
The LA Girl

Practical advice for anyone with a drive and a vision!

Work, work, work, work, work. 😎

Week 4: Asian American FeatureI think this week is a great time to feature news about Star Trek Beyond #director Justin ...
07/25/2016
'Awards Chatter' Podcast — Justin Lin ('Star Trek Beyond')

Week 4: Asian American Feature

I think this week is a great time to feature news about Star Trek Beyond #director Justin Lin. It's hard to believe the Tapei-born filmmaker has been making #movies for 15 years! Congratulations on your newest #Hollywood #blockbuster!

The Taipei-born filmmaker, who made his name at Sundance before helming four 'Fast and Furious' blockbusters in eight years, opens up about his youth as an undocumented immigrant, Hollywood's resistance to diversity and his "most personal" film.

What a delicious surprise to see our client @Ajinomoto front and center inside @littletokyomarketplace! The women making...
07/21/2016

What a delicious surprise to see our client @Ajinomoto front and center inside @littletokyomarketplace! The women making the samples said shoppers love using the #shoyu sauce when cooking #friedrice. 😋 #dumplings and #sauces -Photo by Christine Lee

A new #Asian #superhero series based on #TheMonkeyKing needs your support!
07/18/2016
The Monkey King Animation

A new #Asian #superhero series based on #TheMonkeyKing needs your support!

It's time for a new Asian Superhero: Meet Kong as he battles evil to become a Great Sage. | Crowdfunding is a democratic way to support the fundraising needs of your community. Make a contribution today!

Week 3: Ad showcasing Asian AmericansWe are proud to have helped our client Ultra Mobile launch their first in-language ...
07/18/2016
Ultra’s First TV Commercial for Chinese Americans

Week 3: Ad showcasing Asian Americans
We are proud to have helped our client Ultra Mobile launch their first in-language TV commercial for Chinese Americans in the U.S. :)

This past May, PCA produced and launched Ultra Mobile’s first in-language TV commercial for the Chinese American market. The TV spot was part of an effort to draw attention to the telecom company’s…

Take a look inside one of the hottest new attractions in Los Angeles, California- Skyspace Los Angeles!
07/13/2016

Take a look inside one of the hottest new attractions in Los Angeles, California- Skyspace Los Angeles!

Week 2: Inspiring Asian American Quote. I felt this one is timely with all of the tragedies that have occurred recently.
07/12/2016

Week 2: Inspiring Asian American Quote. I felt this one is timely with all of the tragedies that have occurred recently.

Address

120 East 8th St. Suite 912
Los Angeles, CA
90014

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

(310) 492-5298

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Our Story

From the beginning, we wanted more than just a company. We wanted an adventure.

Our adventure began in 1995 when we founded a promotions and event production company in San Francisco. What began as a college endeavor to bring Asian Americans together grew into a national brand that became a staple in the Asian events and entertainment community. On our journey, we produced over 5,000 events and amassed over 2.5 million attendees throughout the U.S.

In 2004, we expanded beyond events and became a full service multicultural marketing and communications agency with offices in Los Angeles and New York. We guide brands on their path to growth through strategic planning, advertising, traditional & digital media, events, and PR. Clients come to us to discover new ideas and accomplish great things. Today, we are an award-winning company that continues our mission to push creative boundaries, build authentic connections, and remain leaders in the Asian community.

Follow us: www.plancagency.com Linkedin https://www.linkedin.com/company/plan-c-agency/ Instagram http://instagram.com/pcaconnect Wordpress https://plancagencyblog.wordpress.com/

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