Magnify Magnify is a global business summit that explores the possibilities of Augmented and Virtual Realities and the technology that will affect a new generation of content experiences.

The company develops a range of business applications for brand engagement. Specialists in delivering outstanding results in the dynamic and fast area of Virtual Reality and Augmented Reality. Magnify World brings together Keynote experts from brands and business around the globe to deliver high impact and dynamic events that are designed to inspire innovation within the technology sector and the cities the events are delivered in. From inspiration to economic growth our events will connect your community, increase innovation and inspire the collaboration of great minds.

Mission: We're committed to ongoing collaboration with top industry professionals to deliver valuable insight into the future of AR & VR.

Operating as usual

Magnify's cover photo
10/07/2020

Magnify's cover photo

Zynn has been #1 in the App Store for a few days. So what is Zynn?- A short form TikTok clone also exported from China a...
05/28/2020
The Rise of New Short-Form Video App Zynn Could Spell Trouble for TikTok

Zynn has been #1 in the App Store for a few days. So what is Zynn?

- A short form TikTok clone also exported from China as an offshoot of the major social media site Kuaishou, which just happened to recently raise $2b from Tencent, which just happens to be ByteDance’s (TikTok owner) biggest competitor.

- From the moment you sign on, you get a dollar that you can withdrawal right away. They’re staking their claim on easy monetization.

- Mo’ money. A banner informs you that can make $110 by referring 5 friends. That’s huge!

- When you watch a video in its entirety (15 seconds). What do the points do? Hard to tell. But you get them and it feels good!

New short-form video app Zynn is on the rise, and that could present new challenges for TikTok - in more ways than one.

News of the forthcoming AR effect ads follows Digiday reporting last month that TikTok is also testing a new ad format t...
05/25/2020
TikTok is coming after Snapchat with a new augmented reality ad format - Digiday

News of the forthcoming AR effect ads follows Digiday reporting last month that TikTok is also testing a new ad format that links advertisers to its prominent influencers to let those creators anchor a call-to-action button in their videos, which can link out to an ecommerce site...https://digiday.com/media/tiktok-is-coming-after-snapchat-with-a-new-augmented-reality-ad-format/

Called “AR brand effect,” the ad will allow TikTok users to add interactive visual effects from advertisers to their TikTok videos that interact with the physical environment around them.

Magnify
05/21/2020

Magnify

Magnify
05/21/2020

Magnify

Join us tomorrow 17th April at 12pm PST on the webinar "Lets DEW Lunch" series (Digital Entertainment Wire) where we wil...
04/17/2020
Welcome! You are invited to join a webinar: Let's DEW Lunch - The Future of Location Based Entertainment. After registering, you will receive a confirmation email about joining the webinar.

Join us tomorrow 17th April at 12pm PST on the webinar "Lets DEW Lunch" series (Digital Entertainment Wire) where we will be talking about the the future of location based entertainment with Ted Cohen, Sean Ahearn, Brent Bushnell and myself, 50m of conversation, polls and live Q&A from the audience...https://lnkd.in/fGUZn6j #locationbasedentertainment #entertainment #entertainmentindustry #ott #entertainers #shows #paytv #evententertainment #corporateentertainment #showbiz #performer #liveentertainment #entertainer #choreographer #performers #dancers #vrexperience #vrtechnology #artsandentertainment #digitalmedia #digitalentertainmentwire

While we are resetting to the new normal, it seemed like a good time to gauge the progress of the VR/AR Location-Based Entertainment vertical. Additionally, with lower pricing for personal VR devices such as Oculus Qwest and the Valve Index rig, is the current 'shelter in place' environment conduciv...

Magnify's cover photo
09/12/2018

Magnify's cover photo

Magnify's cover photo
09/12/2018

Magnify's cover photo

08/26/2018

Congrats to Lilia Mia for winning the Lenovo Star Wars package! well done!

It's not too late! Public Expo open today in #Melbourne - see www.magnifyworld.com for tickets. #MAGNIFYWORLD  #DIFVic #...
08/24/2018

It's not too late! Public Expo open today in #Melbourne - see www.magnifyworld.com for tickets. #MAGNIFYWORLD #DIFVic #ARVRExpo

Not got your tickets to the Expo yet?  Limited Public Day Expo Free Ticket Link - Saturday August 24th https://www.event...
08/24/2018
Magnify World Augmented & Virtual Reality Public Expo

Not got your tickets to the Expo yet? Limited Public Day Expo Free Ticket Link - Saturday August 24th
https://www.eventbrite.com.au/e/magnify-world-free-public-limited-augmented-virtual-reality-expo-tickets-48330017383?discount=MagnifyFree
https://bit.ly/2LYCaVh

Magnify World Virtual Reality and Augmented Reality Expo LIMITED FREE TICKETS SATURDAY AUGUST 25th ONLY What will be a $200 Billion Industry by 2020? For a limited time only, the first 100 tickets will be available free of charge to celebrate Victoria's Digital Innovation Festival (DIF) and support....

Big shout out to @mediaservicesaustralia who are providing the photography and video for Magnify World today.  www.media...
08/23/2018

Big shout out to @mediaservicesaustralia who are providing the photography and video for Magnify World today. www.mediasa.com.au #MAGNIFYWORLD

Meet Matt Coleman, Founder of #MAGNIFYWORLD.  Looking forward to seeing you all at the Business Summit and Expo today. #...
08/23/2018

Meet Matt Coleman, Founder of #MAGNIFYWORLD. Looking forward to seeing you all at the Business Summit and Expo today. #VR #AR #DIFVic #innovation #filmandtv #marketing #locationbasedtourism #AI

We are getting ready for #MAGNIFYWORLD tomorrow in Melbourne.  See you there to hear great insights from a fantastic spe...
08/23/2018

We are getting ready for #MAGNIFYWORLD tomorrow in Melbourne. See you there to hear great insights from a fantastic speaker line up. www.magnifyworld.com #VR #AR #immersivetech #gaming #locationbasedtourism #events #startup #education #branding #tourism #DIFVic #innovation

Virtual Immersive is a Sydney studio combining cutting edge technology in #AR and #VR with feature film level visual qua...
08/22/2018
WSQUARE_CS_MQ_1280x720_25mbps

Virtual Immersive is a Sydney studio combining cutting edge technology in #AR and #VR with feature film level visual quality. They are at the #MAGNIFYWORLD event and will be demonstrating some #interactiveAR experiences as well as their #VRlearningplatform using #AI for fully #immersive corporate soft skills training in areas such as leadership and empathy.
They are responsible for Australia’s Largest Retail Augmented Reality activation and they are in production on an Augmented Reality application ‘RemoteCareKit' to help #Dementia sufferers.

Not got your tickets yet? www.magnifyworld.com for info and tickets.

This is "WSQUARE_CS_MQ_1280x720_25mbps" by Virtual Immersive on Vimeo, the home for high quality videos and the people who love them.

Virtual Reality Society
08/22/2018
Virtual Reality Society

Virtual Reality Society

The London College of Communications is launching a Master's Degree in Virtual Reality, as well as a three-year undergraduate degree next year.

Come and visit Unleashed VR at Magnify World and experience their #VRtraining simulations focused on behaviours and perf...
08/22/2018

Come and visit Unleashed VR at Magnify World and experience their #VRtraining simulations focused on behaviours and performance in a variety of workplace environments and #virtualmeeting application for #collaboration, #training and #consulting across multiple locations. Tickets and more info at www.magnifyworld.com
#MAGNIFYWORLD #DIFVic

Not too late to grab tickets and meet our fantastic MC and co-host Michelle Mannering.  #MAGNIFYWORLD www.magnifyworld.c...
08/21/2018

Not too late to grab tickets and meet our fantastic MC and co-host Michelle Mannering. #MAGNIFYWORLD www.magnifyworld.com

Interesting article with Rupert Deans of @Plattar in Dev Diner.  Come and meet @Plattar at Magnify World this week in Me...
08/21/2018
Plattar CEO, Rupert Deans, on bringing WebXR to their platform

Interesting article with Rupert Deans of @Plattar in Dev Diner. Come and meet @Plattar at Magnify World this week in Melbourne and see their work in action. https://devdiner.com/augmented-reality/plattar-ceo-rupert-deans-webxr. You can get your tickets to Magnify World at www.magnifyworld.com

Rupert Deans, CEO and founder of Plattar, shares some details with Dev Diner on bringing WebXR to their AR content creation platform!

There are a host of interesting people to meet at #MAGNIFYWORLD this week.  For info and tickets see www.magnifyworld.co...
08/21/2018

There are a host of interesting people to meet at #MAGNIFYWORLD this week. For info and tickets see www.magnifyworld.com

Come and hear Caroline Pitcher, CEO of Film Victoria at #MAGNIFYWORLD. Not too late to grab a ticket at www.magnifyworld...
08/21/2018

Come and hear Caroline Pitcher, CEO of Film Victoria at #MAGNIFYWORLD. Not too late to grab a ticket at www.magnifyworld.com #film #TV #contentcreation #futurecontent

Thanks to our friends @LenovoANZ we have one Augmented Reality - Star Wars Jedi Challenges pack to giveaway.  To enter c...
08/21/2018

Thanks to our friends @LenovoANZ we have one Augmented Reality - Star Wars Jedi Challenges pack to giveaway. To enter comment in 25 words or less on your favourite Star Wars character.

The winner will be drawn on Saturday 25th August at 4pm.

#MagnifyWorld #AwakenYourInnerJedi #DifferentIsBetter
#MayTheForceBeWithYou #MAGNIFYWORLD

Plattar
08/21/2018
Plattar

Plattar

Melbourne is lucky to be hosting Magnify this week a fantastic #AR #VR event, and Plattar will be there! Come to see some of the great work that the #Australian scene is producing and check out a Virtual Reality Dome Theatre alongside #AugmentedReality sales tools for retail for your #business.

We have a 10% discount for the Business Day here https://magnifyworldexpo.eventbrite.com.au?discount=FilmVic

If you want to come on the Expo on Saturday, you can sign up here https://www.eventbrite.com.au/e/magnify-world-augmented-virtual-reality-public-expo-tickets-48330017383#tickets

#retailtech #technology #melbourne #startups #webxr

08/18/2018
Pre-registration Portal

We will be introducing a unique Augmented Reality experience for all of our attendees at Magnify World. It’s called Social-Recall… a face sharing Augmented Reality app for iOS and Android that allows attendees to recognize each via their live smartphone camera.

Everyone attending Magnify World will have the option of registering within the Magnify World Social-Recall app. Within that app, you will be prompted to take two selfies and type in your name and company affiliation. The app will then automatically link to your LinkedIn page (if one exists). This information is then stored in the cloud.

When you’re at the exhibit area, any panel or at the VIP cocktail party you’ll be able to scan the room and recognize virtually everyone along with their company affiliation and you can see their LinkedIn profile… all in Augmented Reality.

Incorporating the most advanced facial recognition available today from Imagus Technology and Bident Solutions, Social-Recall becomes a super business card hanging over each attendee’s head. Here’s the registration URL: https://conferences.imagus.com.au/magnify_world

Magnify's cover photo
08/17/2018

Magnify's cover photo

Magnify World Limited Public Day Expo Free Ticket Link - Saturday August 24th
08/14/2018
Magnify World Free Public (Limited) Augmented & Virtual Reality Expo

Magnify World Limited Public Day Expo Free Ticket Link - Saturday August 24th

Magnify World Virtual Reality and Augmented Reality Expo LIMITED FREE TICKETS SATURDAY AUGUST 25th ONLY What will be a $200 Billion Industry by 2020? For a limited time only, the first 100 tickets will be available free of charge to celebrate Victoria's Digital Innovation Festival (DIF) and support....

Magnify Keynote interview in the Australian today ahead of the August 24th Business Summit in Melbourne
08/13/2018
Futurist eyes new realities

Magnify Keynote interview in the Australian today ahead of the August 24th Business Summit in Melbourne

Los Angeles-based Ted Schilowitz is Paramount Studios first futurist in residence, a role placing him at the cutting edge of the next generation of film and television technology.

08/11/2018
Unleashed VR - Snapshot Portfolio (July 2018).mp4

Unleashed VR will be demonstrating #VRtraining simulations focused on behaviours and performance in a variety of workplace environments and a #virtualmeeting application for collaboration, training and consulting across multiple locations at Magnify World exhibition. http://ow.ly/NtHB30lh2Lx unleashed-vr.com

We will be introducing a unique Augmented Reality experience for all of our attendees at Magnify World. It’s called Soci...
08/10/2018
Pre-registration Portal

We will be introducing a unique Augmented Reality experience for all of our attendees at Magnify World. It’s called Social-Recall… a face sharing Augmented Reality app for iOS and Android that allows attendees to recognize each via their live smartphone camera.

Everyone attending Magnify World will have the option of registering within the Magnify World Social-Recall app. Within that app, you will be prompted to take two selfies and type in your name and company affiliation. The app will then automatically link to your LinkedIn page (if one exists). This information is then stored in the cloud.

When you’re at the exhibit area, any panel or at the VIP cocktail party you’ll be able to scan the room and recognize virtually everyone along with their company affiliation and you can see their LinkedIn profile… all in Augmented Reality.

Incorporating the most advanced facial recognition available today from Imagus Technology and Bident Solutions, Social-Recall becomes a super business card hanging over each attendee’s head. Here’s the registration URL: https://conferences.imagus.com.au/magnify_world

Telstra Labs & Magnify Press Event with Barry Sandrew Only 10 Seats Left!
08/10/2018
The Journey of Alternative Realities

Telstra Labs & Magnify Press Event with Barry Sandrew Only 10 Seats Left!

Telstra Labs and the Magnify World AR/VR festival invite you to hear from one of the world’s leading experts on digital technology in the film and television industry. BYO lunch and we'll provide the tea and coffee - doors open at 12pm for a strict 12:30pm start. Barry Sandrew, Ph.D. will join us ...

James Birney from Google joins us on the #Gaming and #LocationBasedTourism panel at Magnify World.  Check out http://mag...
08/09/2018

James Birney from Google joins us on the #Gaming and #LocationBasedTourism panel at Magnify World. Check out http://magnifyworld.com #AR #VR #ARCore #Poly #creativecommons #innovation

With the #Australianeconomy in transition and #digitaltechnologies forecast by 2020 to grow to A$139 billion we are deli...
08/08/2018

With the #Australianeconomy in transition and #digitaltechnologies forecast by 2020 to grow to A$139 billion we are delighted to have Leo Bremanis from #Austrade join our #Investment Panel at Magnify World. http://www.magnifyworld.com #innovation #digitaleconomy #opportunity

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Specialists in delivering outstanding events in the dynamic and fast area of Virtual Reality and Augmented Reality.