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How are you measuring the impact or ROI of marketing effectiveness programs? Clients use Athena - a Cloud based SaaS - p...
10/20/2021
How are you measuring the impact or ROI of the marketing effectiveness programs?

How are you measuring the impact or ROI of marketing effectiveness programs? Clients use Athena - a Cloud based SaaS - platform to access insights from the raw data, modeled data, simulations, and optimizations.

Join Kantar's Duncan Houldsworth & Sounava Ghosh for a chat to learn more and optimize your Marketing Effectiveness programs.

This event will begin on: Thursday, November 4, 2021 12:00 PM EDT
Hosted by: Kantar

Register Now:

How are you measuring the impact or ROI of the marketing effectiveness programs?

Businesses have a lot of data available to them, but finding insights in this sea of data is difficult. A comprehensive ...
10/19/2021

Businesses have a lot of data available to them, but finding insights in this sea of data is difficult. A comprehensive data audit is a crucial first step in getting insights faster.

Having multiple sources of data allows you to answer questions more accurately. But these data sources are rarely well-organized and categorized, which leads to costly complications when you try to bring them all together. Without a data audit, you can easily spend a significant amount of time, and tie up internal resources trying to integrate and analyze all of your data.

Read more about this in a whitepaper by our friends at Kantar: http://spr.ly/6187JOxVD #dataaudit #marketresearch #MRX

Businesses have a lot of data available to them, but finding insights in this sea of data is difficult. A comprehensive data audit is a crucial first step in getting insights faster.

Having multiple sources of data allows you to answer questions more accurately. But these data sources are rarely well-organized and categorized, which leads to costly complications when you try to bring them all together. Without a data audit, you can easily spend a significant amount of time, and tie up internal resources trying to integrate and analyze all of your data.

Read more about this in a whitepaper by our friends at Kantar: http://spr.ly/6187JOxVD #dataaudit #marketresearch #MRX

You've been hearing a lot about 'the industry' reuniting in November... but you might be asking, WHO in the industry wil...
10/15/2021

You've been hearing a lot about 'the industry' reuniting in November... but you might be asking, WHO in the industry will be there?

Don't miss THE MEDIA INSIGHTS & ENGAGEMENT CONFERENCE where you'll hear from:

Lieutenant General (ret) Nadja West, the 44th Army Surgeon General and the former Commanding General of US Army Medical Command

Scott Shute, Head of Mindfulness & Compassion Programs at LinkedIn

Debi Pomerantz, SVP, Global Research and Consumer Insights at discovery+

Courtney Thomasma, General Manager at AMC+

Jennie Morris, Senior Vice President, Content Strategy & Planning at HBO Max

Laurel Weir, Executive Vice President and Head of Strategic Insights and Research at MTV Entertainment Group

And connect with other top experts from Sony Pictures Entertainment, ESPN, Scripps Networks, Ipsos, Fox Sports & more!

See the full lineup and register today: https://informaconnect.com/media-insights/

You've been hearing a lot about 'the industry' reuniting in November... but you might be asking, WHO in the industry will be there?

Don't miss THE MEDIA INSIGHTS & ENGAGEMENT CONFERENCE where you'll hear from:

Lieutenant General (ret) Nadja West, the 44th Army Surgeon General and the former Commanding General of US Army Medical Command

Scott Shute, Head of Mindfulness & Compassion Programs at LinkedIn

Debi Pomerantz, SVP, Global Research and Consumer Insights at discovery+

Courtney Thomasma, General Manager at AMC+

Jennie Morris, Senior Vice President, Content Strategy & Planning at HBO Max

Laurel Weir, Executive Vice President and Head of Strategic Insights and Research at MTV Entertainment Group

And connect with other top experts from Sony Pictures Entertainment, ESPN, Scripps Networks, Ipsos, Fox Sports & more!

See the full lineup and register today: https://informaconnect.com/media-insights/

SPEAKER SPOTLIGHTJimmy YearyCMA & ACM Award-Winning Country Music Singer-SongwriterEveryone’s life is a story that has b...
10/12/2021

SPEAKER SPOTLIGHT

Jimmy Yeary
CMA & ACM Award-Winning Country Music Singer-Songwriter

Everyone’s life is a story that has been authentically felt and therefore can be drawn upon to utilize every emotionally valuable detail to move and inspire. In his keynote EFFECTIVE STORYTELLING, Jimmy takes the lessons he has learned and the experiences he has encountered in his music career and shares the process of creating that can be applied to your world.

Learn more: https://informaconnect.com/tmre/speakers/jimmy-yeary/#keynote-effective-storytelling-by-country-music-singer-songwriter-jimmy-yeary

Register today: https://informaconnect.com/tmre/purchase/select-package/

SPEAKER SPOTLIGHT

Jimmy Yeary
CMA & ACM Award-Winning Country Music Singer-Songwriter

Everyone’s life is a story that has been authentically felt and therefore can be drawn upon to utilize every emotionally valuable detail to move and inspire. In his keynote EFFECTIVE STORYTELLING, Jimmy takes the lessons he has learned and the experiences he has encountered in his music career and shares the process of creating that can be applied to your world.

Learn more: https://informaconnect.com/tmre/speakers/jimmy-yeary/#keynote-effective-storytelling-by-country-music-singer-songwriter-jimmy-yeary

Register today: https://informaconnect.com/tmre/purchase/select-package/

Are you keeping up? Jim Longo, Co-founder and Chief Strategy Officer of Discuss.io, gives insights on what you need for ...
10/11/2021

Are you keeping up? Jim Longo, Co-founder and Chief Strategy Officer of Discuss.io, gives insights on what you need for security and privacy compliance in your qualitative research.

https://informaconnect.com/is-your-online-qualitative-research-secure-heres-what-you-need-for-security-and-privacy-compliance/

Are you keeping up? Jim Longo, Co-founder and Chief Strategy Officer of Discuss.io, gives insights on what you need for security and privacy compliance in your qualitative research.

https://informaconnect.com/is-your-online-qualitative-research-secure-heres-what-you-need-for-security-and-privacy-compliance/

Need another reason to register for The Future Trends World Summit?How about so you don’t miss these great panelists dis...
10/08/2021

Need another reason to register for The Future Trends World Summit?

How about so you don’t miss these great panelists discussing The Future Factor: UX & CX!

Kelly Wald, UX Design Lead, User Experience at Walt Disney Studios

Shilpi Sinha, UX Researcher at Pandora

Krys Blackwood, Senior UX Researcher & Designer at NASA - National Aeronautics and Space Administration

View the full summit agenda and register today: https://informaconnect.com/future-trends-world-summit/

Need another reason to register for The Future Trends World Summit?

How about so you don’t miss these great panelists discussing The Future Factor: UX & CX!

Kelly Wald, UX Design Lead, User Experience at Walt Disney Studios

Shilpi Sinha, UX Researcher at Pandora

Krys Blackwood, Senior UX Researcher & Designer at NASA - National Aeronautics and Space Administration

View the full summit agenda and register today: https://informaconnect.com/future-trends-world-summit/

Join the Future Trends World Summit, October 26 - 28 for 3 full days of content covering Insights, Youth Culture, CX & U...
10/07/2021

Join the Future Trends World Summit, October 26 - 28 for 3 full days of content covering Insights, Youth Culture, CX & UX, Innovation, Retail, Media, Demand Generation, Content and Marketing ... and it's all FREE!

You won’t want to miss 'The Future of Innovation' panel with:
Xavi Cortadellas, Head of Innovation & Design at Gatorade

Dax Grant, CIO of Global Operations at HSBC

Navin Kunde, Clorox R&D, Open Innovation Team at Clorox

Angela B. Reed, Lead Facilitator and Innovation Coach at Chick-fil-A

View the full agenda and register today! https://informaconnect.com/future-trends-world-summit/

Join the Future Trends World Summit, October 26 - 28 for 3 full days of content covering Insights, Youth Culture, CX & UX, Innovation, Retail, Media, Demand Generation, Content and Marketing ... and it's all FREE!

You won’t want to miss 'The Future of Innovation' panel with:
Xavi Cortadellas, Head of Innovation & Design at Gatorade

Dax Grant, CIO of Global Operations at HSBC

Navin Kunde, Clorox R&D, Open Innovation Team at Clorox

Angela B. Reed, Lead Facilitator and Innovation Coach at Chick-fil-A

View the full agenda and register today! https://informaconnect.com/future-trends-world-summit/

Future Trends World Summit: Keynote SpotlightJane McGonigal, Game Designer, Best-Selling Author, Future Forecaster, Ph.D...
10/06/2021

Future Trends World Summit: Keynote Spotlight

Jane McGonigal, Game Designer, Best-Selling Author, Future Forecaster, Ph.D.
“The Game that Predicted the Future & How to Play It”

In this session, find out how McGonigal made a super-accurate forecast ten years in advance, why social simulations are the best way to prepare for the future, and what you need to start simulating now, to get ready for the next decade.

The Future Trends World Summit online event Oct 26-28
Learn more & register: https://informaconnect.com/future-trends-world-summit/

Future Trends World Summit: Keynote Spotlight

Jane McGonigal, Game Designer, Best-Selling Author, Future Forecaster, Ph.D.
“The Game that Predicted the Future & How to Play It”

In this session, find out how McGonigal made a super-accurate forecast ten years in advance, why social simulations are the best way to prepare for the future, and what you need to start simulating now, to get ready for the next decade.

The Future Trends World Summit online event Oct 26-28
Learn more & register: https://informaconnect.com/future-trends-world-summit/

Future Trends World Summit: Keynote SpotlightDon’t miss this opportunity to hear from Jeremy Gutsche, CEO at TrendHunter...
10/05/2021

Future Trends World Summit: Keynote Spotlight

Don’t miss this opportunity to hear from Jeremy Gutsche, CEO at TrendHunter & Best-Selling Author.

In his talk “Create the Future: How to Win in the New Roaring ‘20s & Innovate in Times of Chaos”, Jeremy will discuss post-pandemic opportunity and dive into the history of how post-crisis opportunity works, leveraging insights from his latest award-winning book: Create The Future - Tactics for Disruptive Thinking.

The Future Trends World Summit online event Oct 26-28
Learn more & register: https://informaconnect.com/future-trends-world-summit/

Future Trends World Summit: Keynote Spotlight

Don’t miss this opportunity to hear from Jeremy Gutsche, CEO at TrendHunter & Best-Selling Author.

In his talk “Create the Future: How to Win in the New Roaring ‘20s & Innovate in Times of Chaos”, Jeremy will discuss post-pandemic opportunity and dive into the history of how post-crisis opportunity works, leveraging insights from his latest award-winning book: Create The Future - Tactics for Disruptive Thinking.

The Future Trends World Summit online event Oct 26-28
Learn more & register: https://informaconnect.com/future-trends-world-summit/

Join guest speaker, Forrester VP & Principal Analyst Brandon Purcell, and the Kantar Customer Analytics team on 6 Octobe...
10/05/2021

Join guest speaker, Forrester VP & Principal Analyst Brandon Purcell, and the Kantar Customer Analytics team on 6 October as they discuss the maturity curve of #CustomerAnalytics and the challenges organizations face on their journey to a customer-centric approach.

Register here: http://spr.ly/6187JHEqf

Join guest speaker, Forrester VP & Principal Analyst Brandon Purcell, and the Kantar Customer Analytics team on 6 October as they discuss the maturity curve of #CustomerAnalytics and the challenges organizations face on their journey to a customer-centric approach.

Register here: http://spr.ly/6187JHEqf

Bust the Zoom fatigue!Curious about the best tools and methods for understanding consumers and activating insights at th...
09/30/2021

Bust the Zoom fatigue!

Curious about the best tools and methods for understanding consumers and activating insights at the speed of culture? Then check out the Consumers Decoded Experience Room at TMRE. It's one of 4 new content experience rooms, all designed to stretch your thinking while keeping you safe. Learn more: https://informaconnect.com/tmre/content-experiences/

P.S. Registration price breaks end tomorrow -- book NOW to save $500!

https://informaconnect.com/tmre/content-experiences/

Bust the Zoom fatigue!

Curious about the best tools and methods for understanding consumers and activating insights at the speed of culture? Then check out the Consumers Decoded Experience Room at TMRE. It's one of 4 new content experience rooms, all designed to stretch your thinking while keeping you safe. Learn more: https://informaconnect.com/tmre/content-experiences/

P.S. Registration price breaks end tomorrow -- book NOW to save $500!

https://informaconnect.com/tmre/content-experiences/

SEIZE THIS MOMENT!3 Days. 80+ Speakers. 4 Content Tracks, TMRE delivers exactly what you need to thrive in this fast-cha...
09/29/2021

SEIZE THIS MOMENT!

3 Days. 80+ Speakers. 4 Content Tracks, TMRE delivers exactly what you need to thrive in this fast-changing environment.

Join thought leaders from Johnson & Johnson, Pernod Ricard, Bank of America, Disney, PepsiCo and more for an event you won't want to miss.

Register now and save $500 (but don't delay -- these savings won't last long!)

https://informaconnect.com/tmre/

SEIZE THIS MOMENT!

3 Days. 80+ Speakers. 4 Content Tracks, TMRE delivers exactly what you need to thrive in this fast-changing environment.

Join thought leaders from Johnson & Johnson, Pernod Ricard, Bank of America, Disney, PepsiCo and more for an event you won't want to miss.

Register now and save $500 (but don't delay -- these savings won't last long!)

https://informaconnect.com/tmre/

SPEAKER SPOTLIGHTKirti SinghChief Analytics & Insight Officer, P&GP&G is using the power of Human + Data + Technology to...
09/28/2021

SPEAKER SPOTLIGHT

Kirti Singh
Chief Analytics & Insight Officer, P&G

P&G is using the power of Human + Data + Technology to revolutionize how they anticipate trends and drive activation of go-to-market plans. Learn more in Kirti Singh's keynote "UNLOCK THE NEXT S-CURVE OF INNOVATION, POWERED BY HUMAN + DATA + TECHNOLOGY"

Don't miss Kirti or any of the other thought-provokers at TMRE 2021. See the full agenda: https://informaconnect.com/tmre/agenda/1/ and pack your bags for Nashville!
Register today: https://informaconnect.com/tmre/purchase/select-package/

SPEAKER SPOTLIGHT

Kirti Singh
Chief Analytics & Insight Officer, P&G

P&G is using the power of Human + Data + Technology to revolutionize how they anticipate trends and drive activation of go-to-market plans. Learn more in Kirti Singh's keynote "UNLOCK THE NEXT S-CURVE OF INNOVATION, POWERED BY HUMAN + DATA + TECHNOLOGY"

Don't miss Kirti or any of the other thought-provokers at TMRE 2021. See the full agenda: https://informaconnect.com/tmre/agenda/1/ and pack your bags for Nashville!
Register today: https://informaconnect.com/tmre/purchase/select-package/

Competition in the plant-based protein category is fierce. In this blog post, Dig Insights goes deep with a fascinating ...
09/27/2021
The Competitive Landscape of the Plant-Based Protein Category

Competition in the plant-based protein category is fierce. In this blog post, Dig Insights goes deep with a fascinating analysis of what's going on in the marketplace.

https://informaconnect.com/the-competitive-landscape-of-the-plant-based-protein-category/

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Welo was on a mission to make healthy snacking easier for parents. But how could Welo get even more parents to pick up t...
09/24/2021

Welo was on a mission to make healthy snacking easier for parents. But how could Welo get even more parents to pick up their products? The team at diginights found a way. Check out this blog post for the case study.

https://informaconnect.com/how-welo-used-upsiide-to-develop-brand-new-packaging/

Welo was on a mission to make healthy snacking easier for parents. But how could Welo get even more parents to pick up their products? The team at diginights found a way. Check out this blog post for the case study.

https://informaconnect.com/how-welo-used-upsiide-to-develop-brand-new-packaging/

Just released: The FULL TMRE agenda is here!3 Days. 80+ Speakers. 4 Content Tracks. TMRE delivers exactly what you need ...
09/23/2021

Just released: The FULL TMRE agenda is here!

3 Days. 80+ Speakers. 4 Content Tracks. TMRE delivers exactly what you need to
thrive in this fast-changing environment.

Don't miss out as headliner Master P (aka Percy Miller) or any of these amazing keynotes take the stage.

Plus, catch sessions by thought-leaders from Johnson & Johnson, Pernod Ricard USA, Bank of America, Walt Disney Company, PepsiCo and more! Our anti-Zoom formats get you past surface level stories and take you on a deep dive into the how-to details.

This is THE Insights reunion you won't want to miss!

https://informaconnect.com/tmre/agenda/1/

Just released: The FULL TMRE agenda is here!

3 Days. 80+ Speakers. 4 Content Tracks. TMRE delivers exactly what you need to
thrive in this fast-changing environment.

Don't miss out as headliner Master P (aka Percy Miller) or any of these amazing keynotes take the stage.

Plus, catch sessions by thought-leaders from Johnson & Johnson, Pernod Ricard USA, Bank of America, Walt Disney Company, PepsiCo and more! Our anti-Zoom formats get you past surface level stories and take you on a deep dive into the how-to details.

This is THE Insights reunion you won't want to miss!

https://informaconnect.com/tmre/agenda/1/

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Thanks for the add on this group. I look forward to interacting with the group members.