Generic Events

Generic Events Generic Events is a full service event production company. Our team creates unique athletic and experiential events that unite communities through fitness, artistic expression and brand integration.

www.genericevents.com Producers of Turkey Trot Los Angeles, Los Mu***os 5k, Santa Monica Pier 360, Pasadena Triathlon and 5k, Bali International Triathlon, XTERRA Laguna Beach Triathlon, ROGA, and more! GenericEvents.com.

Operating as usual

Join us on 10/2!
09/04/2021

Join us on 10/2!

Who's excited for the Homeboy 5K Run/Walk? We're so excited to welcome you all back in person!! This event is one of our biggest fundraising efforts! Your registration directly supports our work and helps us expand our impact!

If you haven't registered, what are you waiting for?! Don't miss out, and sign up today at homeboy5k.org.

Comment πŸ‘ if you're already registered for the event!

Swim safely with a colored buoy for fall swimming πŸŠπŸΌβ€β™€οΈπŸŠπŸΎβ€β™‚οΈπŸŠπŸΏ Get 20% off plus a free Waterproof Phone Pouch when you p...
08/19/2021

Swim safely with a colored buoy for fall swimming πŸŠπŸΌβ€β™€οΈπŸŠπŸΎβ€β™‚οΈπŸŠπŸΏ Get 20% off plus a free Waterproof Phone Pouch when you purchase from Zone3. Go to @zone3us and click on this photo for more details.Β Β Thank you zone3 for keeping it safe, colorful and fun!

#Zone3 #openwaterswim #swimbikerun #tricommunity #falloceanswimming #oceanswimsafety

Swim safely with a colored buoy for fall swimming πŸŠπŸΌβ€β™€οΈπŸŠπŸΎβ€β™‚οΈπŸŠπŸΏ Get 20% off plus a free Waterproof Phone Pouch when you purchase from Zone3. Go to @zone3us and click on this photo for more details.Β Β Thank you zone3 for keeping it safe, colorful and fun!

#Zone3 #openwaterswim #swimbikerun #tricommunity #falloceanswimming #oceanswimsafety

Photos from Pasadena Triathlon's post
08/09/2021

Photos from Pasadena Triathlon's post

Enter our giveaway to win 1 free race entry to the Pasadena Triathlon or a Zone3 wetsuit!
06/23/2021
Pasadena Triathlon 2020

Enter our giveaway to win 1 free race entry to the Pasadena Triathlon or a Zone3 wetsuit!

Join our Zone3 / Generic Events list and get entered to win 1 free race entry to the Pasadena Triathlon, plus get entered to win a Zone3 wetsuit! The winner will be emailed by July 6, 2021.

Race day is September 12! Xterra Laguna Beach takes place at beautiful Crystal Cove State Park and offers a long and sho...
06/21/2021

Race day is September 12! Xterra Laguna Beach takes place at beautiful Crystal Cove State Park and offers a long and short course triathlon as well as 2 trail runs, an open water swim and an aquathlon πŸ’¦ register at www.xterralagunabeach.com!

Race day is September 12! Xterra Laguna Beach takes place at beautiful Crystal Cove State Park and offers a long and short course triathlon as well as 2 trail runs, an open water swim and an aquathlon πŸ’¦ register at www.xterralagunabeach.com!

Happy #globalrunningday!! Today we're celebrating the joy and sense of community this sport brings to us all!
06/02/2021

Happy #globalrunningday!! Today we're celebrating the joy and sense of community this sport brings to us all!

Last day to register for the Herbalife24 Triathlon Los Angeles before prices go up! Get ready for an epic course startin...
05/13/2021

Last day to register for the Herbalife24 Triathlon Los Angeles before prices go up! Get ready for an epic course starting in Venice Beach and finishing in DTLA πŸ˜… There's also a 5k run/walk, bike tour, and aquabike race category if that's more your speed πŸƒβ€β™€οΈ Race day is Oct. 24!!

You're only one swim away from a good mood πŸ’¦ #salttherapy
04/02/2021

You're only one swim away from a good mood πŸ’¦ #salttherapy

You're only one swim away from a good mood πŸ’¦ #salttherapy

Friday feels πŸŽ‰ Time to get outdoors!
03/26/2021

Friday feels πŸŽ‰ Time to get outdoors!

Friday feels πŸŽ‰ Time to get outdoors!

Chris and Molly from The Endurance School sat down with our co-owner and Herbalife24 Triathlon Los Angeles race director...
03/17/2021
Herbalife24 Los Angeles Tri Race Director Brennan Lindner

Chris and Molly from The Endurance School sat down with our co-owner and Herbalife24 Triathlon Los Angeles race director, Brennan Lindner to talk about it ALL! Where your race fee goes, how complicated it is to close down the Los Angeles city streets, directing races in Bali and Indonesia, why he meditates every morning, how cold-water ocean swimming keeps him centered, the ways in which race directors have responded to the COVID-19 pandemic, and quite a bit more!

Chris and Molly sit down with Brennan Lindner, director of the Herbalife24 Los Angeles tri race director. Lindner is president of Generic Events, a race mana...

Please take a moment to read :)
03/11/2021
Sign the Petition

Please take a moment to read :)

Re-Open Endurance Sports & Get California Moving Again

Serving up a few photos from some of our favorite events that just make us smile πŸ’›
03/10/2021

Serving up a few photos from some of our favorite events that just make us smile πŸ’›

Time to get out and explore πŸƒβ€β™€οΈ
02/19/2021

Time to get out and explore πŸƒβ€β™€οΈ

Time to get out and explore πŸƒβ€β™€οΈ

02/11/2021

MARK YOUR CALENDARS! On Thursday, March 11, we partner with the Laugh Factory, Hollywood, to host the 2021 Nowruz Virtual Comedy Night. The fantastic lineup includes Max Amini, Maz Jobrani, Tehran Von Ghasri, and more. 100% of all ticket sales and donations will benefit The Midnight Mission. For more information, please visit the link below. Grab your tickets TODAY! https://www.midnightmission.org/event/nowruz/
Maz Jobrani Max Amini Tehran Von Ghasri

Our very own Brennan Lindner taking a swim for the @herbalife24triathlon photo shoot today πŸ’¦ πŸ“Έ #racedirectorturnedmodel
02/04/2021

Our very own Brennan Lindner taking a swim for the @herbalife24triathlon photo shoot today πŸ’¦ πŸ“Έ #racedirectorturnedmodel

Venice Chamber of Commerce
01/26/2021

Venice Chamber of Commerce

The CIA Cleaning Crew was back at it again on Sunday 1/24 cleaning up the area around Rose & Lincoln πŸ§ΉπŸ—‘ Thanks for helping take care of our Venice community! πŸ™
Pictured here: Ashley McGullam from Meals On Wheels West; Brennan Lindner from Generic Events + chair of the Chamber in Action committee; Jessie Frierson from Cookies Retail - sponsoring supplies and donuts; Georgie Francisco, VCC president; and community friends and neighbors all helped πŸ’ͺ
Check back for the next one!

Oh hey, Monday. Let's crush this week πŸ’ͺ
01/25/2021

Oh hey, Monday. Let's crush this week πŸ’ͺ

Here's to getting outside and exploring more in 2021! πŸƒπŸ½β€β™€οΈπŸŒž
01/21/2021

Here's to getting outside and exploring more in 2021! πŸƒπŸ½β€β™€οΈπŸŒž

2020 in a nutshell πŸ˜‚ 2021, we're ready for ya!
12/30/2020

2020 in a nutshell πŸ˜‚ 2021, we're ready for ya!

Happy holidays fam! What a year it's been πŸ˜… We are so grateful for all of you! Thank you to everyone who participated in...
12/22/2020

Happy holidays fam! What a year it's been πŸ˜… We are so grateful for all of you! Thank you to everyone who participated in one of our virtual events this year and helped us raise over $26,000 for @themidnightmission πŸ™ #grateful #keepmoving

Happy Thanksgiving eve! It's time to Trot! πŸ¦ƒπŸƒπŸ½β€β™€οΈπŸ—
11/25/2020
Run the 2020 Virtual Turkey Trot LA With Us!

Happy Thanksgiving eve! It's time to Trot! πŸ¦ƒπŸƒπŸ½β€β™€οΈπŸ—

The UAE Embassy and our Consulate in Los Angeles are proud sponsors of Turkey Trot LA Presented by UAE-USA United. Whether you’re from Los Angeles or Abu Dha...

The LA Times interviewed our amazing co-owner, Michelle Lindner, about the Turkey Trot Los Angeles! Check out the articl...
11/18/2020
Turkey trots are going virtual. These nine raise money for charity

The LA Times interviewed our amazing co-owner, Michelle Lindner, about the Turkey Trot Los Angeles! Check out the article and don't forget to register and help us reach our fundraising goal of $50,000 for The Midnight Mission. #gratefultogether

Most turkey trots in Southern California are keeping the race tradition alive with virtual runs.

Tis the season 🎁 first up: Turkey Trot Los Angeles 😍 πŸ¦ƒ πŸƒπŸ½β€β™€οΈπŸŽ–οΈ
11/16/2020

Tis the season 🎁 first up: Turkey Trot Los Angeles 😍 πŸ¦ƒ πŸƒπŸ½β€β™€οΈπŸŽ–οΈ

Our Dia de los Muertos celebrations look a little different this year, but it's amazing to see the community come togeth...
11/01/2020

Our Dia de los Muertos celebrations look a little different this year, but it's amazing to see the community come together and continue the tradition πŸƒπŸ½β€β™€οΈπŸŽΆπŸ’ƒπŸ½πŸ’› We're celebrating this weekend with a virtual @losmuertos5k followed by a virtual performance hosted by @olverastreetofficial and @elpueblola. Join the party tonight at 6:00pm PST at www.diadelosmuertos2020.com.

It's going to be a great weekend!!!
10/30/2020

It's going to be a great weekend!!!

Your Day of the Dead celebrations have begun! There are still a few spots left if you'd like to join in on the festivities πŸŽ‰ Here's how to celebrate this weekend:

1 - Enter to win @losmuertos5k SWAG bags, Starbucks gift cards, Olvera Street Merchants gift cards, and more! Post photos and videos of your race experience, medal, ofrenda, and images of loved ones you would like to honor. Make sure to tag @losmuertos5k to qualify for prizes. You must also be registered for Los Muertos 5k 2020 to qualify.

2 - Enjoy a virtual Dia de Los Muertos performance with great musicians this Sunday at 6 p.m. presented by Olvera Street Merchants Association and El Pueblo Historical Monument. For more information visit: www.diadelosmuertos2020.com or @olverastreetofficial.

3- Help continue the tradition by giving back. Make a donation to Olvera Street Merchants Association here: www.diadelosmuertos2020.com or @olverastreetofficial.

Repost πŸ“Έ @valadez

Just admiring this year's @losmuertos5k race goods 😍 We added a coloring book, prayer candle, and face mask and they did...
10/23/2020

Just admiring this year's @losmuertos5k race goods 😍 We added a coloring book, prayer candle, and face mask and they did not disappoint! Join the celebration and register at www.losmuertos5k.com.

The 2020 @losmuertos5k commemorative medal is here!! We're obsessed 😍
10/09/2020

The 2020 @losmuertos5k commemorative medal is here!! We're obsessed 😍

Reasons Thanksgiving is the best holiday: It's all about being thankful for what you have, spending time with family, gi...
09/14/2020

Reasons Thanksgiving is the best holiday: It's all about being thankful for what you have, spending time with family, giving back to the community, running in goofy turkey hats, and eating amazing food! What's not to love?

Celebrate the best holiday with the best event, @turkeytrotla and receive your awesome race goods in the mail ! πŸ“¦ πŸ¦ƒ 🧑 πŸƒβ€β™‚οΈ

Happy faces. Happy long weekend.
09/04/2020

Happy faces. Happy long weekend.

Managing Director of The Midnight Mission, AA sponsor to thousands, community leader, inspiring speaker, loving father, ...
09/01/2020
Clancy Imislund, longtime director of L.A.’s Midnight Mission, dies at 93

Managing Director of The Midnight Mission, AA sponsor to thousands, community leader, inspiring speaker, loving father, loyal friend, and all around hero are just some of the most commonly used words to describe Clancy Imislund, who passed away on August 24th.

We've been involved with The Midnight Mission for years and are truly grateful for all the work Clancy did for the community. He will be deeply missed by so many.

This is a great tribute and article by the LA Times, giving some insight into Clancy's incredible life story and the lasting impact he left behind.

Clancy Imislund, longtime director of L.A.'s Midnight Mission, gave talks at AA meetings from South Dakota to Iceland and sponsored thousands.

The beach is callingβœŒοΈβ˜€οΈ
08/25/2020

The beach is callingβœŒοΈβ˜€οΈ

@turkeytrotla registration is open!! There are just a few more early bird entries available + get free shipping on your ...
08/21/2020

@turkeytrotla registration is open!! There are just a few more early bird entries available + get free shipping on your race goods πŸ¦ƒπŸ…The event is open as a virtual race but if a live event is permitted, your virtual entry automatically gets you inπŸ‘Œ #thankful #turkeytrotla

Address

12655 W. Jefferson Blvd 5th Flr.
Playa Vista, CA
90066

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(310) 821-7898

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We unite communities across the globe.

Generic Events is a full service event production company. Our team creates unique athletic and experiential events that unite communities through fitness, artistic expression and brand integration.

Producers of Turkey Trot Los Angeles, Carrera de los Mu***os, XTERRA Laguna Beach, Santa Monica Pier 360 Beach Festival, Pasadena Triathlon and Angel 5k, Bali International Triathlon, ROGA (Run + Yoga), and more! www.GenericEvents.com.

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Comments

The coupon code you emailed for Carrera de Los Mu***os 5k this weekend didn’t work. It was for 10% off and expires today. I have a family of 4 and would love the discount! Please help!
XTERRA Boney Mountain - is there anyone out there that would like my registration? I have injured my leg and have to drop out. It appears that the registration can be transferred, not sure what the fees is to transfer it, but if your willing to pay that I can transfer my registration to you. email me [email protected]