Thoughts and discussion welcome!
The purpose of “Emily in Paris” is to provide sympathetic background for staring at your phone, refreshing your own feeds—on which you’ll find “Emily in Paris” memes, including a whole genre of TikTok remakes. It’s O.K. to look at your phone all the time, the show seems to say, because Emily does it, too. The episodic plots are too thin to ever be confusing; when you glance back up at the television, chances are that you’ll find tracking shots of the Seine or cobblestoned alleyways, lovely but meaningless. If you want more drama, you can open Twitter, to augment the experience. Or just leave the show on while cleaning the inevitable domestic messes of quarantine. Eventually, sensing that you’ve played two episodes straight without pausing or skipping, Netflix will ask if you’re still really watching. Shamed, I clicked the Yes button, and Emily continued being in Paris.
In this and other recent programming, Netflix is pioneering a genre that I’ve come to think of as ambient television. It’s “as ignorable as it is interesting,” as the musician Brian Eno wrote, when he coined the term “ambient music” in the liner notes to his 1978 album “Ambient 1: Music for Airports,” a wash of slow melodic synth compositions. Ambient denotes something that you don’t have to pay attention to in order to enjoy but which is still seductive enough to be compelling if you choose to do so momentarily. Like gentle New Age soundscapes, “Emily in Paris” is soothing, slow, and relatively monotonous, the dramatic moments too predetermined to really be dramatic. Nothing bad ever happens to our heroine for long. The earlier era of prestige TV was predicated on shows with meta-narratives to be puzzled out, and which merited deep analyses read the day after watching. Here, there is nothing to figure out; as prestige passes its peak, we’re moving into the ambient era, which succumbs to, rather than competes with, your phone.
In its recent programming, Netflix is pioneering a genre of television that you don’t have to pay attention to in order to enjoy.